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Yahoo Search Marketing Pay Per Click Advertising Forum

Overture launch Netherlands
Sept 9th

 10:34 am on Sep 2, 2003 (gmt 0)

Overture will officially launch in The Netherlands September 9th. The minimum advertiser bid will be 0.15

They have a good Dutch keyword tool [inventory.overture.com] online already, the first publicly available Dutch keyword database as far as I know. It's interesting to see how many Dutch people actually search using English terms which was virtually impossible to figure out from international keyword tools.

Overture.nl will allow bidding on English keywords, but does require the landing page to be in English then as well. Some English words will also be considered 'Dutch' if they are widely used in Dutch sentences, allowing for a Dutch landing page. "dating" for example.



 12:07 pm on Sep 2, 2003 (gmt 0)

That's great I'm really looking forward to it. I'm Dutch and I hope to get a better view on Dutch keyphrases. Really interesting


 11:25 pm on Sep 9, 2003 (gmt 0)

Press release is here:


 6:57 am on Sep 10, 2003 (gmt 0)

Thanks for that first Dutch keyword tool Damian,

Up until now I had to spend at Google adwords and guess keywords to see what the relative usage was. This will help.

Partners: Altavista, Lycos, Msn, 1stekeuze, Ixquick

With bid prices starting at just 0,15
- pity, thats rather high for a typical Dutchman to start fooling around.

Tropical Island

 11:18 am on Sep 10, 2003 (gmt 0)

With no intention of playing on a old tale of Dutch concerns for money (my wife is from Eindhoven) this is a little steep for us too.

We've already cut back most of our terms on DE. We would like to include NL however the 0.15 gives us pause for thought. You would think that to introduce a new area they would have a lower price to start. That's just under US$0.17 per click.

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