homepage Welcome to WebmasterWorld Guest from 54.81.170.186
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe and Support WebmasterWorld
Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
Forum Library, Charter, Moderators: werty

Yahoo Search Marketing Pay Per Click Advertising Forum

    
Overture Campaign?
is it worth my time and money?
u4eas




msg:810743
 3:00 pm on Apr 6, 2003 (gmt 0)

I was thinking about starting an overture campaign. I just found out our competitor currently is running an overture campaign as well, most of the keywords they pay for range from $1.25 - $3.00 a click.

Our company processes about 1000 leads a month, about 30% of which come from the internet. Each closed lead = $130,000 (gross)sale. Obviously closing is rather hard due to the level of the cost and I am also unsure of our closing ratio.

How beneficial can an overture campaign be for us?

We just fired a SEO company that was charging us $700 a month for SEO. The SEO failed in getting us listed over our competitor which is using the overture campaign (I am sure they are using other tactics as well). I recommended the contract with the SEO company be dropped. So now I have to determine/find a solid solution that works.

Should we try a month with overture with a $700 balance and see what happens, or would our $700 a month work for us harder somewhere else?

Thanks-

u4ea

 

eWhisper




msg:810744
 11:29 pm on Apr 7, 2003 (gmt 0)

This is almost an impossible question to answer without knowing more of your current campaigns and placement.

The real goal is to be on the first page of search results as being on the top page at Google can drive more leads to your site than a lot of dollars in advertising.

The pharse I tell ppc heavy clients over and over is (and I wish more people would understand):
Ad campaigns should supplement your normal traffic, not be the source of it.

If you have a decent search engine ranking, and have an extra $700 a month to spend, splitting the difference between Overture and Google AdWords, and then track your sales conversions to see which is giving you higher quality leads would be your first step in deciding where to spend your money.

eWhisper

u4eas




msg:810745
 12:35 am on Apr 8, 2003 (gmt 0)

many many thanks =)

I am new to seo so forgive me if i sounded like and idiot =)

u4ea
ps. i just signed up for the pub conference and I just joined ww saturday =)

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Search Marketing Pay Per Click Advertising
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved