Msg#: 1457 posted 12:12 pm on Mar 20, 2003 (gmt 0)
Hi australiangirl, Overture could bring your client's site to the top of various search engines if you bid so that her site gets at least the #1-3 position. Some engines would display more than the top three results though. So, the advantage is that if your client's site isn't doing very well for her targeted keywords (maybe the site is new?), then using Overure or some other PPCs can be of benefit for a while until the site has risen in SERPs on its own. Examples of where Overture results would show are: Yahoo, Altavista and Teoma. Other alternatives for PPC are Google AdWords and Espotting. Cheers!
Msg#: 1457 posted 12:44 pm on Mar 20, 2003 (gmt 0)
Itís worth it if you can track links and definitely get a return on investment for your client. The cost is per click, auction style, the higher you bid the higher you go up the listings.
Look carefully at the cost per click (which starts at 10c and up), the most competitive areas are hugely expensive whilst small niches can still offer clicks at 10c. Some clients want to be at number 1 no matter the cost, be careful if your client is after this, it could work out costly.
The best way to learn about it is to open an account and give it go!
I would suggest that you read the tutorial several times. I had to. There was so much information to take in. It really helps if you take it step by step. Start your campaign with only a small budget and a handfull of ads to get going and see how everything works. Then increase number of ads and amount of money to spend once everything runs nicely. Don't be afraid to try. :) Remember to add the extra code (explained in Overture) to your pages so that you can keep track of the clicks you get. Good luck!