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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Overture/Espotting
both supply results
ritualcoffee




msg:809329
 6:45 pm on Mar 17, 2003 (gmt 0)

Okay, here is the issue:
- limited budget
- need immediate listing in Europe

Overture and Espotting both supply results to ask jeeves, altavista, and lycos - who supplies primary results?

If you have an tips or suggestions when splitting keywords and cash between overture and espotting please post! :)

 

Shak




msg:809330
 7:02 pm on Mar 17, 2003 (gmt 0)

when you say Europe, which countries do you REALLY need traffic from.

In UK, I would advise both, as Overture have the edge with MSN, Aol and FreeServe, however Espotting have got ASK.co.uk and Yahoo.co.uk

I am sure fellow members can enlighten us on the situation in relation to Germany, France etc.

I know that Espotting have the lead in Scandinavia.

hope that helps a little.

Shak

(may I possibly suggest using a PPC management company to handle this for you, as that way you are going to get expertise in this area, and hopefully a lot more for your $$$s)

ritualcoffee




msg:809331
 7:07 pm on Mar 17, 2003 (gmt 0)

Thanks - that is the basic info I need (who has the edge on who for listings)

The following countries are high priority:

UK
FR
Germany
Spain
Italy
Sweden
Norway
Denmark

Shak




msg:809332
 7:21 pm on Mar 17, 2003 (gmt 0)

For UK, you HAVE to really use both Overture and Espotting (aol, msn, ask, yahoo and freeserve are just too important to miss out on)

I am assuming that you are aware that some of the european countries NEED localised versions of your site in order to be listed.

Shak

ritualcoffee




msg:809333
 7:45 pm on Mar 17, 2003 (gmt 0)

Yes - fortunately I have localized versions of the site. As well as local contacts to do the submissions if a contact within the country is needed.

My job is to basically come up with the project plan and hand it off to local offices if possible. I know I would have a heck of a time trying to submit pages when I don't speak any languages besides english! :)

heini




msg:809334
 8:07 pm on Mar 17, 2003 (gmt 0)

Ritualcoffee, for a quick overview on the outlets for OV, ES PPC you might go here:
[webmasterworld.com...]

But of course you need to take a look at each country seperately. Generally ES gives you Yahoo, which is not bad. I would say OV has gained better overall reach in Europe, while ES is ahead in spread over countries. Scandinavia for example is ES only, no OV yet.

For Germany OV gives you more reach than ES. But ES has Yahoo, plus some minor outlets. So to max out the potential you clearly need both, plus adwords, of course.

GoogleGuy




msg:809335
 5:18 am on Mar 26, 2003 (gmt 0)

And just to agree with heini, you might want to consider Google AdWords too. Google supports targeting by country of the user, which can really make a big difference for ROI. We also provide language interfaces in all eight languages you mentioned and local currencies (pounds, euro, kroner, etc.), which can make a big difference if you want your local contacts to help with keyword selection or to maintain your campaigns. If the budget is limited, you could limit to exact matches. You can usually get ads up pretty quickly.

Anyway, I don't want to come off as pushing AdWords, but it's another option to consider in your set of tools. Good luck!

Tor




msg:809336
 12:14 pm on Mar 26, 2003 (gmt 0)

Anyway, I don't want to come off as pushing AdWords, but it's another option to consider in your set of tools

I agree with GoogleGuy, in my opinion you should always include AdWords in your marketing mix.

Italy




msg:809337
 1:28 am on Mar 29, 2003 (gmt 0)

Italy is ESPOTTING & ADWORDS only

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