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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Who gets traffic from who?
Lost in PPC affiliate space
Robsp




msg:804541
 10:10 pm on Jan 26, 2003 (gmt 0)

Hi,

I'm new to webmasterworld and have learned a lot since I joined. I'm running a small campaign on findwhat, 7search and adwords. Next month I'll give overture a try but I'm also looking for some 2nd/3rd tier PPC engines. When checking them I found that many are affiliated with others so my add on one of the other PPC's also shows there. Is there something like an overview on "who feeds who" or is that just a lot of manual labour to find out? Also does anyone have experience as to whether it makes any sense to work with an engine that also feeds from others you are already working with?

Regards,

Rob

p.s. Any recommendations on who to pick next to findwhat and 7search?

 

TrffcSndrs




msg:804542
 6:25 am on Jan 27, 2003 (gmt 0)

I found that many are affiliated with others so my add on one of the other PPC's also shows there. Is there something like an overview on "who feeds who"

There are several websites that have reviewed different pay-per-click sites. None of them that I've seen have a big overview comparing each side by side.

However, review sites do have some information about who search partners are and if they have a distribution network. One of my favorite review sites is http://www.payperclickanalyst.com, and it has reviewed most of the major PPCs.

If you just want a list of 2nd and 3rd tier PPC providers additional review sites that may be helpful are:

http://www.ppc-directory.com
http://www.payperclickhelp.com
http://www.payperclicksearchengines.com

p.s. Any recommendations on who to pick next to findwhat and 7search?

Most PPC Search Engines seem to have different strengths and weaknesses. One may have really good ROI for a certain catagory, but it may have poor traffic in another catagory.

It is a lot of trial and error. Just make sure you always monitor your ROI for each ad campaign.

Brett_Tabke




msg:804543
 6:44 am on Jan 27, 2003 (gmt 0)

>manual labour

Exactly. Read WebmasterWorld daily as hardly a week goes by when someone doesn't switch around. They are always changing.

vibgyor79




msg:804544
 8:37 am on Jan 27, 2003 (gmt 0)

I hear eSpotting.com is a good bet if you are targeting Europe.

payperclickanalyst




msg:804545
 4:14 pm on Jan 27, 2003 (gmt 0)

Thank you TrffcSndrs...

Robsp - Nothing can ever beat manual labor, but I would
suggest for you to start with ah-ha.com and Kanoodle.com.

If you have a bit of extra time try out Goolge - their
system is a bit harder to grasp at first but once you have
it down it can be very rewarding.

haystack




msg:804546
 10:09 pm on Jan 27, 2003 (gmt 0)

Nice thread. Another thing to consider when choosing PPC vendors is the value of your time. The law of diminishing returns definitely comes into play as you start managing PPC accounts with little traffic.

Robsp




msg:804547
 10:13 pm on Jan 27, 2003 (gmt 0)

Thanx for the feedback to all. I'll check-out goclick (they have a very funny creditcard check btw) and overture next and must say I'm happy with findwhat and 7search. I have been generating over 1000 clicks and a 15% increase in trial version downloads in a week on very specific keywords.

Look forward to discuss stuff on this forum again.

Regards,

Rob

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