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Yahoo Search Marketing Pay Per Click Advertising Forum

    
how to avoid competition clicks?
pay per click
cmsilva




msg:810603
 10:09 pm on Jan 24, 2003 (gmt 0)

Hello

anyone has any advsie on how to avoid/ check from competitors cliks? As I have lost of traffic and I use a system that tells me that moist of this "clients"only spent 2 seconds on home page before they take off and they are loomking for my products as I have access to check how/ where they come from and what they write on search engines, etc....
Any advise out there on how can I minimize costs on pay per clicks? Specially on OVERTURE, I feel my competition is doing the clicks themselves
thanks in advance
carlos Silva

 

Mike_Mackin




msg:810604
 10:46 pm on Jan 24, 2003 (gmt 0)

>competitors cliks?

You will always get those clicks at the beginning of a Campaign. Start @ #10 and work your way up. If, at some point, you feel that you are under attack - contact Overture.
Remember that they have a system in place to monitor this and will automatically credit your account.

hurlimann




msg:810605
 11:27 pm on Jan 24, 2003 (gmt 0)

Mike is right that Overture has an algo that spots suspect clicks but don't rely on it.

Of all the PPC it is probably the best at spotting fraud but a pro can beat it easily.

TrffcSndrs




msg:810606
 4:26 pm on Jan 27, 2003 (gmt 0)

Overture has an algo that spots suspect clicks but don't rely on it

Some companies do a better job than others at spotting fraud, but none are perfect.

Also some companies are willing to work with you better than others, it can make a big difference at getting credits or refunds (of course that is after the fact, and not really preventative).

SitePoint had a good article on this issue. [promotionbase.com ]

EliteWeb




msg:810607
 5:00 pm on Jan 27, 2003 (gmt 0)

Get a list of your competitors IP addresses and keep it on file, always know who your competition is. :D Then once you have that list you can do snazzy things like mod_rewrite detecting their IP giving messages like... You are 'COMPANY' with IP your clicking activity from PAIDCLICK has been reported for multiple clicks ... so forth :D

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