I have a particular situation where I think there might be some click fraud going on. Overture says no, Normal activity. I'm looking at it and it looks a little, no, VERY fishy to me. I have never run into a serious case of click fraud so I am looking for another opinion.
And for the record, I am having my logs pulled, so I will know by this afternoon if I am right or Overture is right.
I have a keyword group that looks a little like this...
Now all of these phrases have seen minimal traffic from either overture or adwords. But it makes enough sales to keep it profitable.
"widget" normally gets the traffic, which makes sense because people just don't type in the word "the" when searching.
Right after xmas, the keyword phrase "the widget" went to the #1 spot from #5. My clicks went from about 1 a day to over 60 a day with no increase in sales and once a week, never on the same day, clicks drop off to 1 again.
The same ad on adwords has seen no increase in impressions and actually has less impressions for the whole keyword group than I am getting clicks for this one lone keyword on overture. The other keywords in the keyword group on overture also showed no increase in clicks.
I called Overture about it and get back a condecending email about how the increase is due to the #1 spot and is "normal" traffic and how if I was using a tracking URL I would know this (which if they had bothered to look at my URL they would see that I do have a tracking URL)
Anyway, the question is, am I nuts here? This is a pretty blantent click fraud, right? I suppose I will know this afternoon but I just wanted to know if I was off, as I am new to this.