Msg#: 1282 posted 11:46 pm on Jan 13, 2003 (gmt 0)
I would have to agree with Quinn that Overture and Google Adwords would rank at the top of the list for PPC engines. If you can get your site in the top three listings on both of these, your results are going to show up on most other engines.
Msg#: 1282 posted 10:45 am on Jan 14, 2003 (gmt 0)
Our experience is definately that Google AdWords and then Overture are the only consistent value in the PPC game. We also use FindWhat with varying results. We have listings in Sprinks to cover About.com and the only reason we stay there is because the monthly spend is so low that it's not worth cancelling it. The rest are not worth the time to monitor for our business.