>Is it the same PPC program as Google Adwords and Overture?
The answer is: No!
If you are asking about PositionTech:
PT have a program which allows you to feed into:
through a single XML feed.
PPC rates are negotiated through the volume and results appear in the standard results of the above engines. No 'special treatment' is given for the feed and you need to give data in a manner which is correctly optimised. However, if done correctly - the feed will work in exactly the same way as a well optimised page.
A feed is:
A properly constructed title
A properly constructed description
A list of about 6 keyword phrases
An 150 word description of the page content
The URL to be spidered
The URL you wish to track through
The URL you wish to have displayed
In addition you can state if it is an adult site, the language and your target region.
It does work!
If I've overstated (or understated) this - please edit!
I understand that Redzone can also do this for clients. My posting above is not meant to indicate that any particular trusted feed provider is better than any other - just that I am familiar with PT, who can do several at one time for one price. I'm sure others can do the same.