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Yahoo Search Marketing Pay Per Click Advertising Forum

Lycos and their PPC results
Big Red Start Here

 3:42 pm on Nov 17, 2002 (gmt 0)

Top 3 Sponsored Search Listings are from Overture.

Then there in red is
START HERE which is Overture #4 bid

Do you think that the #4 bid will have any advantage?

PS: the adbuyer.lycos #1,2,3 are on the right.



 4:09 pm on Nov 17, 2002 (gmt 0)

START HERE which is Overture #4 bid

Are you sure?

I typed in "web hosting" at Overture. The number 4 bid is for DellHost. Typing in "web hosting" at Lycos shows the ad of another web hosting company (Ad Copy - > "Web Hosting - Free account setup")


 4:17 pm on Nov 17, 2002 (gmt 0)

It used to be Findwhat at one point, haven't checked for a while.


 4:17 pm on Nov 17, 2002 (gmt 0)

I tested it again for the same KW and it was Overture #4

However when I tested another kw START HERE was a doubleclick AD

START HERE may be rotating between more than one source.

When I tested again on a KW with nothing to do with software it retured a doubleclick ad
"Do You Have a Software Management Plan?"
That went to M$ site.


 4:37 pm on Nov 17, 2002 (gmt 0)

My guess is that it is a special keyword targeted advertising placement in all Lycos searches. I don't think it is delivered by any PPC search engine. You probably need to contact Lycos if you want your ad to be seen there.


 5:28 pm on Nov 17, 2002 (gmt 0)

I moved one of my bids to #4 on Overture and had it show on START HERE


 5:41 pm on Nov 17, 2002 (gmt 0)

That's really incredible. Why 'start here' at Overture bid position 4? Why not position 1, especially since they will be getting more dollars per click? I wonder what's on Lycos management's minds..

Anyway, let us know if you see any major spike in traffic from Lycos. Traffic due to Insite AdBuyer is disappointing but is steadily improving over the past month.


 6:01 pm on Nov 18, 2002 (gmt 0)

Disappointing is an understatement LOL. I've had money in there for about two months and I think I've spent a buck so far...


 6:41 pm on Nov 18, 2002 (gmt 0)

Spearmaster, that's a buck more than we've managed to spend.

I think until Lycos decide to offer their own stuff and not try to provide everyone else with their potential visitors the product is destined to fail.

This is a real shame as the format of the ads is really quite good.


 6:53 pm on Nov 18, 2002 (gmt 0)


Every little bit of traffic helps.
Opened 9/24 with $50
Had 409 clicks
Have $26.80 left
ROI about average.


 7:42 pm on Nov 18, 2002 (gmt 0)

Every little bit of traffic helps.

It helps since there was no effort involved in creating the listings, setting the bid prices and submitting it to Lycos (since they were directly transferred from FindWhat)

But Mike, would you bother submitting more keywords/listings to Lycos and spend 2 hours on it? I personally prefer to wait for a few more months before giving too much attention to Lycos.

If they want to popularize Insite AdBuyer, they should ditch Overture and put AdBuyer ads on the top!


 8:42 pm on Nov 18, 2002 (gmt 0)

Its been my understanding that Lycos will sell the "start here" thru Doubleclick and fill unsold spots with Overture results. Not 100% on that, but pretty sure..


 9:45 pm on Nov 18, 2002 (gmt 0)

Actually I heard that FAST will be the back door into the results rather than overture.


 5:39 am on Nov 19, 2002 (gmt 0)

I'm still having a hard time believing how hard it was to spend a buck LOL. Instead of targeting the 2-4 top keywords for my industry, I targeted everything else, buying #1 spots, something which would clear my Findwhat account in about a day.

By the way, the first click was actually mine, for a nickel, because I couldn't believe I was not getting any traffic!

I can't believe that the positioning on the right is the problem - so surely it must mean that there is a very low flow of traffic to Lycos, or else no one uses Lycos to search for things in my industry LOL.


 4:39 pm on Dec 9, 2002 (gmt 0)

I was just about to post this topic somewhere else.... My experience is basically the same. I gave Lycos PPC $50 and I still have $48 after 2 months.

On a related topic, I run several affiliate programs and the guys who have pages high up in the results sell nothing from the listings. These are keywords that I know to be good sellers and yet they haven't earned a dime from Lycos.

It seems that Lycos is a total waste of time. It's difficult to get in and tweak a page to their liking, when you do finally succeed, there is no reward. Even when you pay for a top slot, nothing happens.

It's a real shame. I've actually started telling people to ignore them as a place to market our products.

If anyone comes up with an idea as to how to crack open the wallet of the average Lycos user, please let me know.


 2:29 am on Dec 10, 2002 (gmt 0)

Maybe we can all chose one keyword, increase max bid to whatever you have left in the account, find you own ad, click on it yourself and that will ensure the account is cleaned out. If they had an Overture style "days to account expiry" feature, it would be long after I die.

Has anyone, in any industry got anything other than a trickle (let's say 10% or more of the traffic you'd get elsewhere) from Lycos so far?


 4:21 am on Dec 10, 2002 (gmt 0)

it would be long after I die.

hehehe.. maybe you should ask your grand children to use the dollars in your Lycos account..

The results from Lycos are getting better for me. From around 40 keywords, I'm now getting around 50 clicks per day. I made one important change -

I shortened my ad description.

Remember that our FindWhat ads are 190 characters long while Lycos truncates the ad description to 100 something characters. Your Lycos ads are somewhat incomplete if you have directly exported your FindWhat ads.

Write a new ad for Lycos and make sure it is within the Lycos character limit - you will probably see more clicks then.


 10:12 am on Dec 10, 2002 (gmt 0)

I tried that.

I even went for "absolute certainties", you know the ones that have tens of thousands of searches on Overture and Google where you just know the conversion rate should give you a decent level of clicks.

Maybe I should offer the account as a competition prize.....


 2:21 pm on Dec 10, 2002 (gmt 0)

it appears i'm the only 'success story' with lycos... get few visits but my ROI has been incredible - spent perhaps $30 and taken about 60k in sales :o)


 2:36 pm on Dec 10, 2002 (gmt 0)

[falls off chair]

That is great :)
How does that compare to another PPC?


 3:25 pm on Dec 10, 2002 (gmt 0)

same period:

OvertureUS - spent 1900 - returned 11k
Google - spent 2035 - returned 5k
and the rest follow beneath...

those lycos visitors were nice big spenders :) more more please


 4:10 pm on Dec 10, 2002 (gmt 0)

OvertureUS - spent 1900 - returned 11k

Woaaah! What on earth do you sell?

Surprised by your Google campaign results. Either you are stuck with those minimum $1.00 CPC keywords or you are just not playing the AdWords game right.


 4:48 pm on Dec 10, 2002 (gmt 0)

yes we are stuck with with some high cpc on google...

we sell stamps!


 4:15 am on Dec 24, 2002 (gmt 0)

I think I'm in the wrong business... LOL...

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