Hi - just thought I'd pass along that Overture (US) seems to be improving their turnaround time on editorial review of new kw submissions. I submitted 99 on this Sunday morning, and in less than an hour I had a response: Approved: 26 Declined: 40 (as duplicate) Pending: 33
A few months ago this would've taken at least a week.
You'll find it hit and miss. Some will get done instantly, others will go well over the SLA.
I have still got about 15 keywords waiting review from the 3rd October, but if you look at a calendar there will be two weekends in there so it's only 5 working days..... but I work 7 days a week now and by the fact you got the ads approved on a Sunday it seems that Overture do to.
I'd rather it was just consistent. Even if it was 2 days.
I had also asked for the 99 to be copied over to be submitted to Overture UK. They have all (mostly) been approved just now on the UK account too, approx 36 hours later. Much better service than before.