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Yahoo Search Marketing Pay Per Click Advertising Forum

    
Fewer Ink results in Overture?
Anyone else seeing this in the past week?
wooden

10+ Year Member



 
Msg#: 1037 posted 3:30 pm on Sep 12, 2002 (gmt 0)

Several clients of mine saw about 50% fewer Ink listings in Overture/Go.com search results this past week. Anyone else notice anything like this?

 

DonRoss

10+ Year Member



 
Msg#: 1037 posted 3:49 pm on Sep 12, 2002 (gmt 0)

I would say this is due to Match Driver. There will be less Ink results at the top of the SERPs due to Overture matching virtually every phrase with a similar one that someone has already bid on, and returning that listing.

wooden

10+ Year Member



 
Msg#: 1037 posted 6:33 pm on Sep 12, 2002 (gmt 0)

Can you provide details or a URL about Match Driver? I'm not familiar with it. Thanks, Don.

wooden

10+ Year Member



 
Msg#: 1037 posted 10:52 pm on Sep 12, 2002 (gmt 0)

Never mind. Found it in this section.

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