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Yahoo Search Marketing Pay Per Click Advertising Forum

Overture and MSN deal
Overture Signs Expanded Deal With MSN

 12:35 pm on Feb 12, 2002 (gmt 0)

From today's press release:

Overture Services Inc. (Nasdaq: OVER), the world's leading provider of Pay-For-Performance search to Web sites across the Internet, today announced that it has signed an agreement through at least 2003 to provide its search results to MSN.

Overture will distribute its high-quality Pay-For-Performance search listings on MSN Search.

Under the agreement, MSN's search results pages will feature Overture's top three Pay-For-Performance search listings submitted by its growing base of advertisers under the heading "Sponsored Sites." The agreement builds upon an existing relationship between Overture and MSN, under which Overture provides its search results to users of MSN Search from the Microsoft Internet Explorer search pane.




 12:43 pm on Feb 12, 2002 (gmt 0)

Thanks Per!

Maybe it is a bit early in the morning, but how is this different than how they display Overture listings now?

Check this [topsitelistings.com]


 2:11 pm on Feb 12, 2002 (gmt 0)

Thanks perkoch. So now that it's gone to press release, as of just today, it's truly official.

One point from the press release:

"MSN's search product provides highly useful results through the integration of best-in-class search providers and an outstanding editorial team," said John Gentry, senior vice president

The reference to the outstanding editorial team - that tends to imply that what I assume is beng referred to, the featured listings, are editorially chosen, which would be by virtue of value of the content. That is what I assumed, and to be honest, wondered how it was done and how the selections were made. Until I found out that they were actually paid for listings.

Prior to beng told, there was no indication or even a clue that they were paid for, making them technically advertising, and not editorial content at all, since the information about them said that they were special listings chosen by their editorial staff. That seems to be a substantial lack of disclosure. I don't know what else to call it.


 2:22 pm on Feb 12, 2002 (gmt 0)

Ager, I don't think the way they display will be any different. The current results were only a test, this is just saying they are here to stay for awhile longer.


 3:15 pm on Feb 12, 2002 (gmt 0)

Overture stock is up significantly this morning:

+4.58 (+21.06%)


 3:16 pm on Feb 12, 2002 (gmt 0)

A bit more here:


 5:58 pm on Feb 12, 2002 (gmt 0)

Does that mean that Microsoft is giving up on RealNames?

It always seemed to me that RealNames was the 'Pay for' listing service for Microsoft, and that it didn't take off as expected.

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