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How to buy advertising on baidu.com?

5+ Year Member

Msg#: 984 posted 9:39 am on Aug 10, 2005 (gmt 0)

We're a UK based internet publisher. We're currently promoting three fantasy soccer games across Asia-Pac. We have English language, Korean language and
Mandarin versions.

We want to promote the Chinese language game on baidu.com, but we're finding it difficult to set-up. We don't speak Chinese and used a translator to help develop our site and create all necessary promotional phrases (in mandarin). We can't find an English speaking contact at Baidu - thinking we could book the adwords directly - and nor can we find an agency who will book adwords on our behalf.

We would be very grateful for any advice.



10+ Year Member

Msg#: 984 posted 8:35 am on Aug 25, 2005 (gmt 0)

Nobody help?

Hi S1developer,

I hope I'm not too late to reply.
To buy ppc ad on baidu is easy, just sign up via this link: [baidu.com...] I'd like to translate this form into english like below:
user name:
password: (more then six characters)
comfirm password:
email addres
contact name:
company name:
site url:
contact address: ( It's a pity, that option just for China address only)
contact tel:
agreement: checkbox

Finish, click the botton and submit.

I think you'd better to contact Baidu customer service: (86)-10-82621188 or 82618800 ( Of course they can speak english)

For active an account you need to pre-paid at least RMB1500 in your account. and the service fee is RMB600 per year.

Hope this can help you.

You can contact me if you need any assist.


10+ Year Member

Msg#: 984 posted 11:43 am on Aug 30, 2005 (gmt 0)

I have met several staffs from Baidu that speak very good English. When you call Baidu, just ask for the Business Development Dept. as many of them speak English and they could pass you on to the right contacts. If you are stucked you can ask for the secretary of the CEO and ask her politly for help and I am sure she will pass you to the right person.


10+ Year Member

Msg#: 984 posted 7:32 am on Aug 31, 2005 (gmt 0)

just search in google for 'baidu ppc' a couple of providers should show up.....i can't comment on their quality but it might be worthwhile to check them out.....


5+ Year Member

Msg#: 984 posted 7:42 am on Sep 6, 2005 (gmt 0)

Baidu PPC ads are licensed to regional agencies arroud the country.

although the domestic advertisers register online by the form baidu have pulicly offered on it's site, (the one aimee have refered), the system will guide you to the agency that your company located.

that's mean the registering form is only for domestic customers.

For foreign friends want to try Baidu PPC, i think you'd better contact Baidu company directly, or find an agent outside or inside China, primary or secondary , to manage your ad campaigns. For as the Adwords program, they can choose keywords that best performed for your site.

One more thing, before all of that, you should translate your site from foreign characters to Chinese version(simple or traditional).

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