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Asia and Pacific Region Forum

Google China Marketshare Drops
by 8.2%

 3:49 am on Jun 2, 2005 (gmt 0)

According to a third party market research company iResearch, Google's marketshare in the 2nd Q has dropped by 8.2% compared to 4th Q in 2004, from 31% to 22.8%.It maintains to be No 2 in the market though. While its competitor Baidu gains more marketshare to 45.7%. While there is a surge against Baidu recently among webmasters who claim that Baidu manually interferes their SERP too much. Some webmasters even prove that Baidu asks them to purchase its PPC ads to get out of penalty and guarantees them no penalty will be imposed upon them for good then, which is proved by someone who's claiming himself as Baidu's marketing director in a post forum of a site set up to appeal webmasters to boycott Baidu by posting an anti-Baidu banner on their sites.



 5:05 am on Jun 2, 2005 (gmt 0)

Interesting. Was all of the loss by Google picked up by Baidu, or did the other engines gain as well?


 11:19 am on Jun 2, 2005 (gmt 0)

Sometimes, No.1 is not a good position. If you lose direction before money tempation, you will lose the future, in a word, your No.1 position will be replaced by somebody else. Can baidu keep its position tightly, let's wait and see.


 4:18 pm on Jun 2, 2005 (gmt 0)

I just read a BBC article from May 11th & which referred to iResearch data suggesting that Google had 21.2% of the Chinesa search market. Assuming that data was 1-3 months old, how does Google go from 21.2 up to 31%, and then down back to 22.8% in the space of 6 months? Doesn't that go against what you're saying?

Please clarify. The reason I question the data is, more often than not the measurement firms have *very* inaccurate data.


 2:53 am on Jun 3, 2005 (gmt 0)

Bill. No, Baidu did not take the share Google loses. Other search properties online are catching up.

shorebreak. I did not investigate that further. Maybe they use differently research methods and samples.


 4:31 am on Jun 3, 2005 (gmt 0)

Baidu deleted more spamming sites, that's why those spammers are launching an anti-Baidu campaign.


 5:02 am on Jun 3, 2005 (gmt 0)

I wonder if this can really be counted as a marketshare loss though, since Google reportedly bought a stake in Baidu [webmasterworld.com] almost one year ago. It may just be 'part of the plan.'


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