Asia and Pacific Region Forum

If the proposal is reviewed favourably, Australian small businesses that primarily rely on the Yellow Pages for their advertising, and don't have the means to maintain a Web site, will be given an easy way to access pay-per-click marketing.

I guess they mean that the little yellow pages one-pager will be what the surfer gets if they click on the ad.... and I guess the ads will initially only be displayed on Telstra / Sensis sites.

There's also some feedback in the article from Yahoo about the response to the free local directory offer.