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Asia and Pacific Region Forum

Yisou.com - Yahoo's new search engine for China

 9:03 am on Jun 21, 2004 (gmt 0)

Here's Yahoo's newest entry into the China market:

It looks a lot like a Google clone to me. SERPS aren't too bad for my site at least :) Need to play a bit more, but so far so good.

article [story.news.yahoo.com]
The new site called "Yisou," which translates into "No. 1 search" in English, would differ from its Chinese-language portal in that it would focus solely on Web searches, a spokesman for Yahoo said.



 9:10 am on Jun 21, 2004 (gmt 0)

I'll have to trust you on this one regarding SERPs bill, I don't read Chinese.

Interesting timing though given our other discussion [webmasterworld.com] that the two major players are really stepping up to the plate.

Any indication/thoughts as to the source of their data?



 9:30 am on Jun 21, 2004 (gmt 0)

I haven't seen anything other than Yahoo in my logs, so I'm assuming that they're just using Slurp to gather info.

I think that Yahoo might be able to make a splash with this new engine. It's very Google-esque in its simplicity. Of course there are no ads now so it looks very clean. I'm sure they'll monetize soon enough.

I would be interested to hear what some of our members from China have to say about this.


 10:58 am on Jun 21, 2004 (gmt 0)

on first sight it are normal yahoo results but there is one funny detail. They show the cache date beside of every result.

Even if the cache is from April or even older.


 12:52 pm on Jun 21, 2004 (gmt 0)

Some company executives said the investment clearly split China's online search market into the Google/Baidu and Yahoo/3721 camps.

Which camp will win? (if any) - The Google alliance or the Yahoo fraction?


 5:09 pm on Jun 21, 2004 (gmt 0)

Anyone here reads Chinese? B/c that slogan in gray on the right doesn't make any sense to me.


 8:30 pm on Jun 21, 2004 (gmt 0)

To understand the slogan, you must first understand "Yisou" can also mean "One search" in chinese ("Yi" is one, "Sou" is search).

The explaination above (number 1 search) doesn't make too much sense to me. 8-)

The slogan in gray at the right side means "The world is small in one-search", here "one-search" is "Yisou".


 9:00 pm on Jun 21, 2004 (gmt 0)

R u Chinese?


 10:19 pm on Jun 21, 2004 (gmt 0)

the slogan on the right is most likely inspired by one of the old Chinese poem (by Do Fu, around 736 ) which said when you reach the peak, you will feel all other mountains look smaller...

the slogan might be a modification of the original poem, it basically says that the whole world appears to be smaller once you used its search.


 10:34 pm on Jun 21, 2004 (gmt 0)

Hmm... apparently, a lot of chinese on this forum. Argh... i'm chinese, but I don't get the implications of the slogan.


 10:47 pm on Jun 21, 2004 (gmt 0)

every chinese phrase can be translated into different versions of english, according to different contexts it's in. "YiSou" is just a two-characters phrase, which is almost impossible to guess a correct meaning only by looking at these two characters without anything else.

there is an 5-character idiom at the right corner of Yisou homepage "一搜天下小" and it's saying:

"one search (covers/includes) everything under the sun (after which you found the world is so small)"

for chinese, the sound of this idiom is very similar to something straight out of a martial arts fiction -- and most chinese online users are big fans of chinese martial arts fiction games (which are almost unkown by the west). Yahoo made this idiom up to target at this unique chinese online users' subculture and adopted the first 2 characters -- it also has the similar sound to "easy to search". "Yi"(one) doesnt just mean a number in chinese, it also has the various meanings of "very, begin, all" which conveys the message that yahoo was the very first search engine in the chinese market after all (and now the king is back!).

it wont be surprising if you look at yahoo china's online auction website - it's named "YiPai" (one bid), which also comes from the first 2 characters of the idiom yahoo uses to conduct promotion "一拍即合" (chime in easily). yahoo translates the idiom into "one bid (auction) immediately succeeds".

they all come in paires and i think they are good names.


 10:55 pm on Jun 21, 2004 (gmt 0)

Wow thank you kent that was very informitive.


 11:14 pm on Jun 21, 2004 (gmt 0)

I think now we can say that Google era of UI is started.
Yisou is a google skin engine. Funny paginate game

From the other site yahoo and google might and probably wood become competitions on global and especially on china stage of search supplying. How would Chinese searchengines respond to this challenge?


 11:19 pm on Jun 21, 2004 (gmt 0)

Could Beijing government simply ban Google and other foreign search engines and force people to use SEs owned by Chinese companies?


 11:27 pm on Jun 21, 2004 (gmt 0)

Hardly, they ever go it. For government supported foreign investments-friendly policy it would be a suicide step. I would even say a monopoly readjustment.


 11:31 pm on Jun 21, 2004 (gmt 0)

Control over internet resource at mainland is a normal situation. Remember first emperor of China (Qin Shihuan) destroyed all Confucians books just to establish controlled ideology. China governments tries to control informational flows to regulate social activity.

[edited by: shakeda at 11:33 pm (utc) on June 21, 2004]


 11:33 pm on Jun 21, 2004 (gmt 0)

Google invests in Baidu, Yahoo bought 3721 and invented Yisou - now only ChinaSearch (Zhongsou) is the major chinese search engine left in the market, and other small search engines basically can only watch the game. this is another 3 Kingdoms period (220AD)!


 11:35 pm on Jun 21, 2004 (gmt 0)

"Could Beijing government simply ban Google and other foreign search engines and force people to use SEs owned by Chinese companies?
Google -> Baidu (baidu.com)
Yahoo -> 3721 (yisou.com)

I see little reasons for Beijing to do so ...


 11:36 pm on Jun 21, 2004 (gmt 0)

I wouldn't be so sure about new Three kingdom.

What about Sohu.com. yiwang.com. sina.com.cn.


 11:38 pm on Jun 21, 2004 (gmt 0)

agreed with Shakeda. many friends of mine in china can not open websites hosted in overseas server regardless the language of the site. so it's not hard to imagine why chinese search engines are not listing your site or the result is not so great. it's necessary to have a local chinese server if your target audience is there. just like Yahoo moved over 100 servers into china for Yisou.


 11:42 pm on Jun 21, 2004 (gmt 0)

other small SEs are sharing the online market by targeting at other strengths of their own areas. Sina -> news, Sohu -> entertainment, etc. they are leaving the SE market very soon.


 11:42 pm on Jun 21, 2004 (gmt 0)

And one more thing we should ever forget than Beijing posturing itself as a global power. Internet and information manipulation are strong weapons.
I think than Beijing and Yahoo (may be even Google) made some negotiations, and as business people should do, find compromise.


 11:46 pm on Jun 21, 2004 (gmt 0)

Sohu may leave search market but will keep its position as information and communication recourse. Many other options are opened before it.


 7:21 am on Jun 22, 2004 (gmt 0)

You guys are quick on this!

Sohu may leave search market but will keep its position as information and communication recourse.

There is rumor that Sohu is going to launch its own search engine in July.


 11:11 pm on Jun 22, 2004 (gmt 0)

Why not, after all who said that chinese are not able to fight in competition games?

By the way has anyone heard about market price of main chinese searchengines?


 2:57 am on Jun 23, 2004 (gmt 0)

What do you guys think about the results on Yisou.com? Are they as good as other offerings in the Chinese market now?

I'm interested to know whether you think people in China will use this new SE. Do Chinese users have more brand loyalty than other markets?


 8:34 am on Jun 23, 2004 (gmt 0)

Baidu has about 47%, Google only 27% as i remember.
I am not sure about any brand loyalty especially in Internet. Usability and Quality there are two giants holding internet commerce. Chinese are the same.

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