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Asia and Pacific Region Forum

    
Overture Australia signs News Interactive
3rd major online publisher in 3 months...
Chris_D




msg:797521
 5:41 am on Jun 9, 2004 (gmt 0)

NEWS Interactive has become the third major online publisher in two months to announce a partnership with Yahoo's search marketing company Overture.

Overture has also snagged Ninemsn and Fairfax's F2 since opening its Australian office in February.

[australianit.news.com.au...]

 

Warren




msg:797522
 5:57 am on Jun 9, 2004 (gmt 0)

Looks like Mel's claim of 85% market share was not over-optimistic after all.

Warren




msg:797523
 8:52 am on Jun 9, 2004 (gmt 0)

Added

Personally I love this quote:

"The difference with Overture and Google is Google is a destination website, Overture is a partner," Overture's Australian managing director Mel Bohse said.

Woz




msg:797524
 10:50 am on Jun 11, 2004 (gmt 0)

Another story [theaustralian.news.com.au] about the News Interactive aggreement, courtesy of Brett who found this one.

"GOOGLE'S efforts in the Australian market have taken a body blow as News Interactive yesterday became the third major online publisher to sign a search marketing distribution agreement with Yahoo's subsidiary Overture."

"Ms Bohse said that, unlike its competitors, Overture employed editorial staff to ensure the keyword placements were being bought by companies with a legitimate link to the word."

Overture are certainly playing up the O vs G scenario.

Onya
Woz

keeper




msg:797525
 3:40 am on Jun 12, 2004 (gmt 0)

Looks like Mel's claim of 85% market share

That would be 85% market reach not market share. My logs still say Google is killing Overture's entire network in volume of search traffic.

Overture employed editorial staff to ensure the keyword placements were being bought by companies with a legitimate link to the word

I also find the example of the airline industry funny because if you search for another airline brand on Overture/News you see Overture doing exactly what they're beating Google up for.

I find this sort of press rivalry a little sad when there is no substance behind it.

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