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Asia and Pacific Region Forum

English URL or Latinized Chinese URL
Advantage using a Latinized Chinese URL

 8:17 am on May 6, 2004 (gmt 0)

We had our site translated in Chinese.

The translator did a good job and optimized titles, meta tags, alt tags etc.

He adopted the same English URLs of the English site.

I have two questions:

1) Is there any penalty having sites with different dominions but having about the same page-URL names?

2) Could I have any advantage using "latinized Chinese URLs"?



 11:48 pm on May 7, 2004 (gmt 0)

1) no.

2) I have found that some Chinese prefer the pin-yin Romanized spelling of some domain names as it is easier for them to remember. It is also good for local branding of the site name and possibly keywords. However, there aren't too many other benefits. The search engines don't care what your domain name is, and on many Asian language SEs the Romanized names don't seem to reflect much toward keyword density as they do with other languages.


 9:14 am on May 10, 2004 (gmt 0)

Thank you Bill!


 11:25 pm on May 10, 2004 (gmt 0)

I find it really handy being able to combine online translation and consistent URLs when negotiating sites in languages I don't actually speak...so I'd always opt for keeping them consistent

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