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Telstra buys Trading Post
for $636m
keeper




msg:795200
 12:39 am on Mar 8, 2004 (gmt 0)

[smh.com.au...]

Sensis (Telstra's advertising arm) is building a nice little network for its new Looklisting product.

Certainly has ramifications for the Australian search landscape don't ya think?

 

Woz




msg:795201
 1:05 am on Mar 8, 2004 (gmt 0)

That was my immediate thought when I read your title Keeper. It makes sense (sensis?) to marry the Looksmart listings into the Trading Post site. Certainly a great addition to the network.

Onya
Woz

kazonik




msg:795202
 9:30 am on Mar 8, 2004 (gmt 0)

Jeeeez...

Someone will be celebrating!

I would have gladly built them a trading post for half that!
The Trading Post has been around as long as I can remember but I've been thinking that its days might be limited as people turn to an auction style "set your price" type of online portal to sell their goods.

Well done Trading Post!

Peace,
Kaz

keeper




msg:795203
 10:26 pm on Mar 8, 2004 (gmt 0)

I think they are on to a pretty good strategy.

Trading Post get a lot of traffic, and it's one of those destinations that is pre-qualified. If you visit the Trading Post - you go for one reason really; to buy or sell stuff.

If you go to Google you may be searching for the 8th Emporer of Ming Dynasty.

I personally like the fact that the searchers using their network will be qualified twice, once by the destination, second by the search term they type in.

Lets hope the ROI backs up this theory :)

Also, as with Looksmart, they now have access to a massive amount of small advertisers. The likes of Google and Overture would kill to have access to this market IMO, but whether it was worth $636m.... who knows!?.

whats up skip




msg:795204
 10:42 pm on Mar 8, 2004 (gmt 0)

Telstra has paid way too much for this. Sure there is a bit of traffic in it, but that is a lot of money for traffic. I wouldn't think the revenue stream would be that good either.

If you can't buy "The Age", buy the next best thing, minus the political editorial implications.

bts111




msg:795205
 11:41 am on Mar 9, 2004 (gmt 0)

They know exactly what they are doing and will continue to provide a return on investment to their shareholders.

I have a feeling that it is the start of things to come.

Chris_D




msg:795206
 12:52 pm on Mar 9, 2004 (gmt 0)

Return on investment? - hey - I'd settle for a breakeven get out on the Telstra II shares!

sanity




msg:795207
 11:20 pm on Mar 10, 2004 (gmt 0)

I heard another rumour that Telstra were looking to buy the Leader Group. Anyone else hear anything about this?

Chris_D




msg:795208
 2:29 pm on Mar 13, 2004 (gmt 0)

err... I heard they were just playing 'follow the leader'...
:)

lukasz




msg:795209
 11:52 am on Mar 21, 2004 (gmt 0)

Could not help

Telstra gaining anything from Trading Post purchase?

"Tell them they are dreaming"

sanity




msg:795210
 10:19 pm on Mar 21, 2004 (gmt 0)

LOL I must have missed your post Chris. Nice one :)

Telstra gaining anything from Trading Post purchase?

Maybe they're planning on making life easier...

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