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What's the best solution for PPC Korea/China/Japan
What's the best PPC solution for Korea/China?Japan?
jeremymgp




msg:799819
 4:22 am on Jun 30, 2003 (gmt 0)

Hi everyone,

I run a site which has a strong potential revenue stream from South-East Asia, and I'd like to market my site to particularly Korea, Japan, and China.

Firstly how can I do this? The most likely tool for me seems PPC, although if there are others I'd like to here about them.

Google Adwords ostensibly serve South-East Asian countries, but their ads are exactly the same whatever version of google.com you use. Until I see some Korean-language ads on google.co.kr, or some Japanese ads on google.co.jp, it doesn't look as though they can be very targeted.

Overture - too pricey to startup for me.

Small PPC start-ups: I know Korea has Zingu.com, what about the Japanese and Chinese equivalents? Any recommendations much appreciated.

I also read and understand some Korean, although I come from Scotland myself :) Any tips or a rundown on how to break into these markets, please let me know.

All the best.

Jeremy

 

bill




msg:799820
 4:42 am on Jun 30, 2003 (gmt 0)

jeremymgp I'm not sure I fully understand this:

Google Adwords ostensibly serve South-East Asian countries, but their ads are exactly the same whatever version of google.com you use. Until I see some Korean-language ads on google.co.kr, or some Japanese ads on google.co.jp, it doesn't look as though they can be very targeted.
You can run Japanese and Korean AdWords campaigns. Could you explain this a bit more?

In Japan your options for PPC are:

AdWords
Overture
LookSmart

The cheapest entry into the Japan market would probably be AdWords followed by Overture. I haven't played with LookSmart but others here have.

jeremymgp




msg:799821
 4:58 am on Jun 30, 2003 (gmt 0)

Hi Bill,

Thx for the response. What I meant was I go to google.co.kr, search for a keyword, and the Adwords that appear are the same as if I searched for google.com. I expected lots of Korean ads on google.co.kr, but instead they were all English. I would like to run a Korean campaign on google.co.kr, Chinese campaign for google in China, and so on. As you say, Adwords lets you select languages and countries, but can I actually use Korean/Japanese/Chinese text in the ad?

Cheers,

Jeremy

keeper




msg:799822
 5:10 am on Jun 30, 2003 (gmt 0)

jeremymgp,

When checking those Adwords did you try searching using Korean characters?

I'm pretty sure the Korean targeted Adwords will only show for Korean character searches, although its probably a choice you can make during set up.

bill




msg:799823
 6:10 am on Jun 30, 2003 (gmt 0)

As you say, Adwords lets you select languages and countries, but can I actually use Korean/Japanese/Chinese text in the ad?
I know for a fact that you can run Japanese language AdWords. There are a bunch of threads here about that.

There are others here with more knowledge of Korea and China markets in terms of AdWords. I haven't run any campaigns in those languages yet.

Also, keeper's suggestion to use Korean characters for your searches is a good one. You might want to try using some very competitive keyword serarches and see if local language ads show up.

GrendelKhan TSU




msg:799824
 5:05 am on Jul 5, 2003 (gmt 0)

For PPCs in Korea as you said...
Zingu.com
Goog AdWords
OVER Korea

OVER would be by far the most expensive PPC for starting up costs and perhaps per click. (ROI is another story of course.) However, you can manage your campaigns via english or korean adcenter interface...a really nice convenience.

I know for fact, Google DOES serve AdWords in Korean character sets...but I couldn't tell you how to set that up. Search for "flower delivery" in Hangul (Korean characters) and you usually will see some AdWord in Korean. Goog has certainly been lying low in this market though (no advertising of their PPC at all)....we all wait to see what their eventually, inevitable pro-active move will be.

Those are the Korean PPC players...but NAVER (korea's most popular SEARCH site) held out and have a keyword advertising CPM model. It's still keyword based...but you pay for one-month blocks per keyword based on the traffic for the last month for that keyword. And its NOT cheap. ONE keyword STARTS at around $150 (that's for keywords with almost no searches)...some of the more popular ones I've seen are $10,000.

If you are looking for something more comprehensive
...I know Zingu offers "complete" SEM packages (inhouse and outsourced)---running the gambit from PPC to registering your site (all the portals are PFI), SEO , CPM, translating...even affiliate programs...etc. I know if you email them they are able to respond in english for details. But it doesn't sound like Agency would be the most cost-effective solution for what you are looking for.

China PCC is all baidu.com. Don't know what the start-up is but they are pretty much the game in PPC for China. Baidu also has affiliate programs, and you can email them as well.

Couldn't tell you what's up with Goog in China.

Japan...sounds like bill's got ya covered. ;)

David_M




msg:799825
 6:49 am on Jul 5, 2003 (gmt 0)

jeremymgp,

I think I see what the problem is- are you searching from outside of Japan/Korea etc?

When I went back to the states, I couldn't see my Japanese targeted advertisements. However, they did show up on Yahoo.

Google is user-geo targeted.

bill




msg:799826
 11:30 am on Jul 5, 2003 (gmt 0)

GrendelKhan thanks for the through overview of Korea. You've been a great source of knowledge for me about that market. Japan and Korea are so close geographically, but I must say that most of its markets and culture are still somewhat of a mystery to me.

I totally forgot to mention geo-targeting. Thanks for catching that David. Depending on where you are located you can try to find no-proxy access points in the local country to try and check your listings locally. For instance, if I wanted to see how my AdWords were performing in the US I would try a free service like Anonymizer and take a look for myself.

GrendelKhan TSU




msg:799827
 7:23 am on Jul 8, 2003 (gmt 0)

GrendelKhan thanks for the through overview of Korea. You've been a great source of knowledge for me about that market. Japan and Korea are so close geographically, but I must say that most of its markets and culture are still somewhat of a mystery to me.

right back at ya Bill! Your comments are always helpful and insightful... I learn something new here everyday. WebmasterWorld rules! :D

Forgot about geo-targeting not letting see your results. Good suggestion to use a proxy. So annoying cause...I am in Korea but when use US yahoo! (with a English/US IE brower), I get Australian PPC results (?!). Figure THAT one out. :P

btw jeremymgp...Korea, Japan and China are NOT considered to be SE Asia. They are "FarEast Asia)...and I have no idea what goes on for online advertising (PPC or otherwise) in SE-Asian countries (Thailand, Philip, Singapore, Indonesia, Vietnam, etc.)

a2ztranslate




msg:799828
 3:58 am on Jul 10, 2003 (gmt 0)

hi jeremy

i think that u may well want to look at straight SEO rather than ppc for those markets; unless u have a very high profit margin on what u sell, the ppc costs can get very scary. as the market place in those language groups is so huge u can drive revenue from "second tier" search engines and industry specific sites/referrers.

or use some money for ppc/seo for s hort term, high impact campaign, to secure a local reseller, who can then do all the marketing for u!

GrendelKhan TSU




msg:799829
 4:50 am on Jul 12, 2003 (gmt 0)

I agree and disagree.

You should definitely do SEO if you can (sticky me for SEO info in Korea), BUT that requires PFI first in Korea (or there will no site listed to optimize!) And PFI alone gets pricey if you want all the good portals.....$2000-ish total.

But a PPC program is almost immediate... and as long as you set a max budget, you can easily test it safely (without letting it get out of control). Testing it out at low levels is what PPC is all about, no?

plus....who said you need buy "expensive" keywords (super-keywords as we say here). its early enough in the PPC game in Korea where you can get plenty of base priced, not toooo many clicks keywords. MAybe even some "super keywords" are available at base price too (if you aren't in the "loan" biz. ugh) OV is a little pricey at start-up ($200ish), but you know exactly what results your going to get. Also, you get free bidding with first sign-up at Zingu.com (so nothin to lose if you don't get much traffic from it). Why NOT?

Other point:

Web results in many korean engines don't even appear until the waay bottom of a results page! 3/4 of the page is other search resutls (including various forms of sponsored results...PPC being at the top). So "seo", at least in Korea, .....isn't necessarily as "seo" as you'd think.

Again, can't speak for China or Japan.

sdang




msg:799830
 3:19 pm on Jul 15, 2003 (gmt 0)

Try this :

[english.sina.com...]

It's one of the top search engines / portals in China. I spent some time in China and most of the locals I know like this portal a lot more than Yahoo.

-s

takagi




msg:799831
 3:51 pm on Jul 15, 2003 (gmt 0)

Hello sdang, Welcome to Webmasterworld.

Thanks for the tip about english.sina.com, is that a new sub domain of www.sina.com?

I just tried it, but got an ODBC error after some attemps:

Microsoft OLE DB Provider for ODBC Drivers error '80040e14'

[Microsoft][ODBC SQL Server Driver][SQL Server]The query contained only ignored words.

/directory/search.asp, line 134

Later I will try some more queries.

bill




msg:799832
 12:25 am on Jul 16, 2003 (gmt 0)

Welcome to WebmasterWorld sdang. It's alway good to have another voice in this forum.

english.sina.com is resolving fine for me from several different ISPs in Osaka, Japan. Maybe you caught them during maintenance takagi ;)

Are you sure that people like to use this more than Yahoo. I know that Sina is a good sized portal/directory, but I never found it an easy place to use. It does not incorporate search as intuitively as many other Chinese sites (or English sites for that matter). It takes me longer to find things there.

In keeping with the theme of this thread, does Sina have a PPC program?

flatware




msg:799833
 1:44 am on Jul 18, 2003 (gmt 0)

I am from China.

As I known, there are no good local Enlish PPC, Directory and Search Engine.

english.sina.com is powered by asia-links.com, their data is not from www.sian.com in Chinese. what's more, there are a few people to use it, in fact most of Chinese surfers don't know it at all.

If your target market is at China, in my idea, the following maybe is your choice, because they are poplar in China.

Free Submission:
Google Chinese, www.yahoo.com.cn, tw.yahoo.com, www.yam.com, www.chinasearch.com

Paid Inclusion:
www.sina.com, www,sohu.com,www.163.com

PPC:
www.baidu.com

All above are based with Chinese, not English.

bill




msg:799834
 2:26 am on Jul 18, 2003 (gmt 0)

Thanks flatware.

I think that just about does it for PPC in the markets jeremymgp was asking about. Does anybody have any more to add?

Korea
Zingu
Google AdWords
Overture Korea

China
Baidu

Japan
Google AdWords
Overture Japan
LookSmart

Ecmast




msg:799835
 11:18 am on Aug 8, 2003 (gmt 0)

Can I use the Baidu PPC if I don't know Chinese? I Would like to optimize for English keywords on Baidu.

songmaike




msg:799836
 7:36 am on Aug 12, 2003 (gmt 0)

Hi Bill,

I believe you can use Google Adwords for China too.

Michael

bill




msg:799837
 2:01 am on Aug 13, 2003 (gmt 0)

Welcome to WebmasterWorld songmaike.

I believe you can use Google Adwords for China too.
Yes, it is possible, but they don't seem to have a Chinese language interface or direct links to this program from the Chinese Google site targeting the mainland. I think this would impede adoption to some degree. I'm sure they will have this system up at some point in the near future.

valortrade




msg:799838
 2:50 am on Aug 13, 2003 (gmt 0)

Yes, it is possible, but they don't seem to have a Chinese language interface or direct links to this program from the Chinese Google site targeting the mainland.

This is not true. Probably you do not understand Chinese and never use Google search in Simplified Chinese (Simplified Chinese is official font in Mainland China).

Google already supports SE based on Chinese keywords. I did see Chinese Adwords too.

The problem is that Baidu looks more popular among Chinese SEs at this point because more portals use it.

bill




msg:799839
 3:12 am on Aug 13, 2003 (gmt 0)

I'll admit to my inability to read much Chinese, but looking at Google Chinese pages like this one [google.com] I am not seeing advertising links. Is there an AdWords interface in Chinese? I already know that there are AdWords in Chinese...

songmaike




msg:799840
 7:55 am on Aug 13, 2003 (gmt 0)

Thanks for the welcome Bill.

I haven't seen a Chinese langauge interface for adwords either. Maybe valortrade has seen it somewhere?

With Google now serving results to Sina I'm sure it won't be long before Googles presence in the market will increase.

Speaking of Sina, I posted earlier but no one answered, my Chinese is limited but from what I understood it appears they have a pay per click system in place now. I wonder if anyone has tried it or has any comments about it?

[bizsite.sina.com.cn...]

valortrade




msg:799841
 11:00 am on Aug 13, 2003 (gmt 0)

I'll admit to my inability to read much Chinese, but looking at Google Chinese pages like this one I am not seeing advertising links.

If you know Chinese well, you could dig deeper to access the page related to advertising from that link.

It is true that Google has not set up Chinese interface for Adwords, like what did for Japanese. But I think it would happen soon.

If you could search Google using Chinese keywords and you would be lucky enough, you would see the sample of Adwords.

whats up skip




msg:799842
 7:28 am on Aug 14, 2003 (gmt 0)

Don't forget Google has been blocked by the Chinese government, so they may not be as keen to invest the time and effort.

Having said that, there are hugh numbers of people outside of China who still read Chinese.

It may be as much a policial game as it is a business game.

takagi




msg:799843
 8:24 am on Aug 14, 2003 (gmt 0)

It's only the cache and some keywords that are blocked in China.

valortrade




msg:799844
 2:13 pm on Aug 14, 2003 (gmt 0)

Don't forget Google has been blocked by the Chinese government, so they may not be as keen to invest the time and effort.

Old stuff (it happened one year ago). I do not think it would happen again.

ZinguGuy




msg:799845
 2:04 am on Sep 22, 2003 (gmt 0)

Korea
Zingu
Google AdWords
Overture Korea

Hello WebMasterWorlders! Great stuff in here.

Glad to see we made the top of the list.
haha.

bill




msg:799846
 7:33 am on Sep 22, 2003 (gmt 0)

Yeah, you probably don't see that too often in alphabetical lists, do you ;) heh heh

Glad to have you here ZinguGuy. Welcome aboard.

Woz




msg:799847
 9:32 am on Sep 22, 2003 (gmt 0)

BwaaaaHaaaHaaaHaaa! Good one ZinguGuy. Welcome to WebmasterWorld.

Onya
Woz

alccweb




msg:799848
 6:17 pm on Sep 25, 2003 (gmt 0)

My greetings to the webmasters.

Does anyone know who supplies PPC results to Yahoo Korea?

This 32 message thread spans 2 pages: 32 ( [1] 2 > >
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