I run a site which has a strong potential revenue stream from South-East Asia, and I'd like to market my site to particularly Korea, Japan, and China.
Firstly how can I do this? The most likely tool for me seems PPC, although if there are others I'd like to here about them.
Google Adwords ostensibly serve South-East Asian countries, but their ads are exactly the same whatever version of google.com you use. Until I see some Korean-language ads on google.co.kr, or some Japanese ads on google.co.jp, it doesn't look as though they can be very targeted.
Overture - too pricey to startup for me.
Small PPC start-ups: I know Korea has Zingu.com, what about the Japanese and Chinese equivalents? Any recommendations much appreciated.
I also read and understand some Korean, although I come from Scotland myself :) Any tips or a rundown on how to break into these markets, please let me know.
All the best.