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Asia and Pacific Region Forum

    
Need Advice on Japanese SE's
To expand the user base of my site, need traffic from Japan, what to do?
jitesh




msg:798821
 1:40 pm on Apr 1, 2003 (gmt 0)

I have a site, which provide free services to the user. In attempt to broaden the user base specially in Asia, we are really looking forward to some Japanese traffic.

I am also not sure about the acceptability of our site as it is in English language and is not situated in Japan. But we do have some Japan oriented content, all other content are general and is for every one, not limited to one demographic region, which I am sure that Japanese people will love and enjoy.

This this respect I need some help to identify some of the major Japanese search engines and the way's to get a prominent ranking over there.

Looking forward for your advices.

 

bill




msg:798822
 12:43 am on Apr 2, 2003 (gmt 0)

jitesh, honestly speaking, without Japanese content you won't get a lot of traffic from Japan. Although English is taught in schools here, Japan usually ranks toward the bottom among Asian countries when it comes to foreign language proficiency.

That said, you can still submit your site to a few places. Google is the number one SE in Japan today. It may help if you hosted your Japan related content on a .jp domain name. Another place you can submit your site would be Goo. Most of the other search engines either don't have submit pages and/or they won't accept pages without Japanese content (e.g., infoseek).

For directories your best bet is probably DMOZ in the appropriate regional section. Since you don't have Japanese content I don't think a listing in Yahoo Japan or LookSmart would work. There are a lot of niche directories in Japan, but you'd need to navigate to them in Japanese and then fill out the forms.

If you have some money to spend you can bid on English keywords on Overture Japan or Google AdWords. LookSmart Japan has similar programs, but I don't know if they will let English sites bid.

That should get you started...

jitesh




msg:798823
 9:47 am on Apr 3, 2003 (gmt 0)

Thanks for your inputs Bill.

I also need to know where can I resources for Japanes keyword research? I need to know the populer keywords related to my site and subject.

Eric_Jarvis




msg:798824
 6:37 pm on Apr 3, 2003 (gmt 0)

jitesh...have you thought about getting a translation done?...it isn't all that expensive if the content is fairly static...and doesn't require Japanese speaking staff at your end unless you want to deal directly with customers from Japan

bill




msg:798825
 12:50 am on Apr 4, 2003 (gmt 0)

Japanese keyword research

Your best bet there is:
Overture Japan keyword suggestion tool
[inventory.jp.overture.com...]
or
Google AdWords Japanese keyword advice tool
https://adwords.google.co.jp/select/main?cmd=KeywordSandbox

I know someone was working on a WordTracker type tool for Japanese keywords, but I don't think that ever got off the ground.

translation

I agree with Eric_Jarvis here. It might be a worthwhile investment if you want the traffic. This would give a whole lot more options in terms of promotion.

jitesh




msg:798826
 1:41 pm on Apr 8, 2003 (gmt 0)

Thanks a lot for all those nice advices and information's. I had finally decided to start a new Japanese version of our site. I want to choose the keywords now. I am confused....how to choose the keywords, Japanese keywords in English font or English keywords in Japanese font....I really don't know. I any body suggest me how to choose the keywords for Japanese market?

jitesh




msg:798827
 1:42 pm on Apr 8, 2003 (gmt 0)

Thanks a lot for all those nice advices and information's. I had finally decided to start a new Japanese version of our site. I want to choose the keywords now. I am confused....how to choose the keywords, Japanese keywords in English font or English keywords in Japanese font....I really don't know. I any body suggest me how to choose the keywords for Japanese market?

bill




msg:798828
 12:29 am on Apr 9, 2003 (gmt 0)

I any body suggest me how to choose the keywords for Japanese market?
You will generally get more traffic from Japanese language keywords. However you will need someone who knows the language a bit in order to select the keywords you need. Many times the dictionary translation of a word will not match up to the term or phrase a Japanese persion would search. Therefore you may want to get the person who translates your site to also help you develop a list of keywords.
conecticslib




msg:798829
 3:41 pm on Apr 17, 2003 (gmt 0)

> jitesh, honestly speaking, without Japanese content you > won't get a lot of traffic from Japan. Although English > is taught in schools here, Japan usually ranks toward the > bottom among Asian countries when it comes to foreign > language proficiency.

Gotta partially disagree with this, Bill.

One of my sites is of relevance to Japanese searchers, but we haven't yet had a chance to translate any portion of it to Japanese. Nonetheless, we get a fair amount of traffic from Japan.

It is true that the Japanese are not that proficient at *speaking* Japanese, but their learning is focused almost exclusively on reading and writing. Many Japanese can read a simple sentence or prargraph - and they use alot of English in their own ads and sites, too.

And, of course, it depends on their motivation. :-)
My site's pretty niche and the people who come to it are looking for something specific. :-)

bill




msg:798830
 4:14 am on Apr 18, 2003 (gmt 0)

conecticslib please understand that I'm generalizing a lot here when I said that. ;) It all really depends on what you're selling and how popular it is. If you get linked from a Japanese news source or popular mail magazine it won't matter what language your site is in...you'll get traffic from Japan. However, in general if you're looking to target the Japanese market an English language site will only take you so far. It all depends upon how deep you want to get into the market here.

conecticslib




msg:798831
 8:18 pm on Apr 21, 2003 (gmt 0)

> However, in general if you're looking to target the > Japanese market an English language site will only take > you so far. It all depends upon how deep you want to get > into the market here.

Fair enough - and with this I'll agree. If you're looking for sales from average Japanese consumers on your site - then yeah, you'll definitely need a high level of fluency.

If you've got some other kind of hook, you may be able to get away with less fluency - and I can definitely think of some cases where amusingly poor Japanese can be seen as a bonus, especially if you're going for "cute" over competent.

But if you're trying to break into a competitive widget market, you'd better be able to fluently explain why your widgets are better. :-)

globalseo




msg:798832
 4:19 am on Apr 29, 2003 (gmt 0)

Hi Jitesh

There is not any easy to do Japanese keyword research. There are not really any tools for it. As Bill mentioned, Google and Overture are the best bet. SEO in Japan is just now becoming really popular so the demand for those tools has not been high.

The best way is to hire Japanese SEO's or educated Internet savvy translators. Be sure to tell your translator that you want the content optimized (you will have to explain it). This is a big problem with translations in any language. They are either direct translations and/or copywriter versions that read well and have marketing fluff but lack keyword density.

Since you are in New York you could stop by one of the Japanese bookstores or coffee shops and do actual direct research with Japanese natives based upon the translations.

As far as what copy to translate it has been my experience that the terms and conditions of the sale are very important to Japanese visitors in additionl to descriptive product information. Additionally, make sure your forms are compatible with their address structure and make yourself look reputable.

Hope this helps.

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