I was wondering if anyone has heard about a new product that launched today by Nielsen Netratings in Australia called AdRelevance. From the article I was reading it mentioned that it will allow businesses to not only monitor what they are doing online but also their competitors, creating a sort of competitive intelligence tool. It is a subscriber based service.
It describes the service as having the ability to trawl through 250 leading sites and 4000 URLs, and is updated daily. It would report on a number of different metrics including top advertisers by spending and ad impressions.
If anyone has any insight as to how they are going to achieve this I would appreciate it. Thanks in advance.