I felt the need to "back up" my post in
[webmasterworld.com...] to the "live results" comment.
And offer some answers to:
>1) Which algo is running at the time.. the one that gives #3 or "Not Found in Top 100"?
Each report is run at the beginning of the month (1st 10 days) using WpG Reporter (until last month's "problems" with Google and WpG). Each search term is dated and archived into M$ SQL Server7 database
>2) Ranking #3 based for what search term? Say "poodle pampering"
As you know the search terms are based on each site's theme and creating a list of KW for each site can range for 6 to 600000000....
I (like most SEO's) lead my clients through a Keyword Selections phase using misc. tools (i.e. GoTo, WordSpot, WordTracker, and Our own DB).
If the term "poodle pampering" has a high effectiveness based on the tools we use then the terms are justified.
>3) Check out the site for "dog grooming" and ranking is nowhere... immediate perception is "jeez, don't these people know what they are doing?"
Again if it's the client's perspective that they want to be #1 for the term "the gift shop" then they better be willing to shell out the cash.
I like to set my clients expectations at a reasonable level so that they understand the work involved to getting them into the top 30 positioning.
Besides is it not our job to educate our clients on all aspects of SEO, and part of that is their expectation of us.
>4) Which SE rankings to be used? What happens when they change their source of data from (say) LookSmart to (say) Google? Do you want the bad rankings to show as well or do you need to selectively control what gets shown?
Let's break this into it's parts:
>Which SE rankings to be used?
I ran my placement reports at the beginning of each month and explain to my clients the importance of the individual SE's alog and how it related to their listing.
>What happens when they change their source of data from (say) LookSmart to (say) Google?
Ok as we have seen in AV over the last few weeks we can never tell witch SE will be partnering with each other. All I can say is I doing my best to explain to my clients at the time the report is run how each SE's relates to one another.
>Do you want the bad rankings to show as well or do you need to selectively control what gets shown?
I have taken the results for each term on each engine and placed them into M$ SQL Server7 database that can run unlimited amount of quires
Now what is show my clients is EVERYTHING for GOOD to BAD, and I want to be as honest as I can be with them and show that that our efforts are working in some areas and some need to be improved.
What I could offer site visitors is a way to look at the top 10,20,30,40 results for witch ever client they wanted to view. The site visitor would need to understand that it's not MAGIC on how to get into the top positions, again referring to "expectations".
Fewwwww… I feel like I just wrote a killer ad for my site's promotion…
When researching the competition for SEO companies I found only a handful that offers a "live results" or a "see how we did" type of reference on their sites. This discouraged me very much I wanted to know what I was going to get for my $$$ (you know ROI).
So I looked an looked and decided that the was a HUGE need to let people know "how we are doing" Like McDonalds says, "over 100 billion severed" My reaction Hummm must be good if so many people came…
When talking to my clients about showing their results "live" on my site most of them were greatly in favor. In fact they were proud to have them "showed off" on my site. The ones that were not I just didn't list
Just a few thoughts
If you were on a SEO company web site that had a "look to see how we did"
Would you look to see?
Would you go to that SE and try it yourself?
Would you want beat that ranking?