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How can one find out some else's web site's traffic?
How to independently verify their traffic claims? Impossible?

 5:24 am on Oct 12, 2002 (gmt 0)

A client asked me. In the back of my mind, there seems a way, but I can't remember.

Do you know of any way to get an idea of another web site's traffic?



 5:50 am on Oct 12, 2002 (gmt 0)

Alexa can give an estimate, but im pretty sure this is based only on hits from people with the Alexa tool bar running.. Last time i looked, that factor true or not, the estimates on Alexa bore little resemblance to our own sites actual hits.

I suggest the best way to test is try a trial period of whatever they are offering if it involves any sort of referral (referrals in your logs from their site to yours; click through tracking etc). Bottom line is not how popular or hits they get, but the number of referrals YOU get.

There are various organizations that measure web site traffic for major sites through the various Netratings and Media matrix type things, but only good for major site "players" with major traffic. Usually based on surveys and user tracking. There are other attempts being developed that aim to provide some sort of "audited" figures like the mainstream press "audited circulation" figures.

If sites are serious about providing data about their traffic they would provide access to their live logs and results. They would not be happy about providing referral data, but this can be filtered out. But all you would need i think is some sort of unique user count, with maybe the limited demographic info that logs can provide such as country and type of domain (country domains as we know are very unreliable as we know), pages ranked by popularity and browser type.

I would tend not to belive any claims about traffic unless it can be backed up by independent auditing, valid logs, or referral tracking. Webmasters can easily go blur on what the difference bwteen a hit and a unqiue user is, and how they define a unqiue user. "Oh sorry... those are our total hits" or "Those monthly figures were based on our daily uniques, not our monthly uniques (A BIG difference!)


 6:34 am on Oct 12, 2002 (gmt 0)

you could also try [stats.domain.com...] sometimes it works, I've viewed quite a few sites stats that way


 9:06 am on Oct 12, 2002 (gmt 0)

you could also try [stats.domain.com...] sometimes it works

As well as that try the "obvious" directory extensions.

In addition try the source code to see if there are any commercial trackers in place. Then read those


 3:20 pm on Oct 12, 2002 (gmt 0)

Beware the claims of the Alexa toolbar users. Someone tried to get me to exchange links with one of my sites by claiming that his site was ranked higher in Alexa than my site was. His site had a gray toolbar, no links showing in any link popularity checkers and no search engine listings. The site he wanted me the link from was an established site, listed in all of the search engines with pages ranking from PR4 - PR6 and decent traffic. It would hardly have been a fair exchange.

The guy probably just had the Alexa toolbar installed on his own PC and looked at his own site a lot, which skewed the Alexa rankings in his favor.


 4:17 pm on Oct 12, 2002 (gmt 0)

Or call them and say you are interested in buying ad space... and then ask all the usual advertiser traffic-related questions ;)


 4:38 pm on Oct 12, 2002 (gmt 0)

Good ideas.

I should've mentioned that I've already ruled out Alexa, as the majority of their users are in Korea, none of their toolbar users are aol, none are mac users, and thus, not a representative sampling of the surfing public.


 10:28 pm on Oct 13, 2002 (gmt 0)

Don't trust Alexa.

I installed the Alexa toolbar on my browser for fun, and within weeks my site went from 243,000 to 163,000 in popularity, and I have a thousand plus unique visitors a day.

And I only click on my site once or twice a day.

Obviously Alexa has to thin of a market share to provide usefull results.


 11:10 pm on Oct 13, 2002 (gmt 0)

I installed the Alexa toolbar on my browser for fun, and within weeks my site went from 243,000 to 163,000 in popularity, and I have a thousand plus unique visitors a day.

Installing the Alexa toolbar seems like a good idea then ;)


 2:03 am on Oct 14, 2002 (gmt 0)

Yeah, my sentence structure sucks.

What I mean to say is that I have a site with good traffic, with no visible change in that traffic, the 80,000 jump in popularity is artificial, due to the installing of a alexa toolbar that hardly nobody uses.

Now if Google added this feature to its toolbar, then we have something, we can measure.

If you really want to find out how your competitors is doing. Pull the companies credit file, and see how much they are purchasing from there suppliers. And yes this is perfectly legal (in Canada at least).


 2:45 am on Oct 14, 2002 (gmt 0)

[domain.com...] also works sometimes

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