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This 42 message thread spans 2 pages: 42 ( [1] 2 > >     
SEO Salaries
Official data?

 11:21 pm on Jun 10, 2002 (gmt 0)

Does anyone have an data on what the average in-house SEO gets paid? Post what you've seen them paid and all, but I'm really looking for researched data.



 1:49 pm on Jun 11, 2002 (gmt 0)

I have never come across this type of information, Filipe. SEO is a bit of a niche, and therefore sites like salary.com do not list us.

Skill sets and location make salaries vary so much that it is difficult to put a number out there.


 1:56 pm on Jun 11, 2002 (gmt 0)

>>>SEO is a bit of a niche

And it isn't home to the most open individuals and businesses out there. Most SEOs tend to keep their information to themselves.


 2:18 pm on Jun 11, 2002 (gmt 0)

Its hard to say who is an SEO too. Lots of members do SEO work part-time, as part of overall webmaster duties, some full-time for clients, some full-time for themselves. Location makes a difference too. $20k in the US is low. The same $20k in, Eastern Europe, say, would provide a life of relative luxury.

If you are angling for a raise, go grab an expired domain, and slap a site on it that purports to BE like salary.com, and lists SEOs as earning your target amount + 10% (which gives you wiggle room when the boss goes white, and makes him feel like an ace negociator when you "cave").

ALWAYS throw the boss a bone.


 2:31 pm on Jun 11, 2002 (gmt 0)

ALWAYS throw the boss a bone.

Sometimes you need to throw two bones. The one you want them caught and the one that immediately rolls off the cliff. This shocked the hell out of him, and he stares at it for hours trying to figure out how to get it back!

jeremy goodrich

 8:13 pm on Jun 11, 2002 (gmt 0)

Sometimes if you are looking for work, companies will tell you what they are willing to pay :)

However, it'll depend not just on "us or eastern europe" but also where in the US.

When you look at the cost of living in various US cities, you have to take into account the fact that you will earn differently in those cities, as well. If every company, irregardless of where they were in the US, offered the same stock 'seo salary' it wouldn't make sense to work in LA, or New York for example.


 8:42 pm on Jun 11, 2002 (gmt 0)

That's some good information everyone. Does anyone want to throw out any numbers?


 8:47 pm on Jun 11, 2002 (gmt 0)

I did see some researched info on a site, but :) can't remember where. Well, it was about a year ago. :(
But then you guys love a search challenge, LOL.
Seriously. I read that the rates are somewhat higher than just web design....
In the States that is. Here in Spain ..... it's different.


 8:52 pm on Jun 11, 2002 (gmt 0)

there is some discussion and numbers thrown out here: [webmasterworld.com...]


 9:09 pm on Jun 11, 2002 (gmt 0)

You mean making a living out of this? Wow!


 9:13 pm on Jun 11, 2002 (gmt 0)

>You mean making a living out of this? Wow!

What's livingż


 9:29 pm on Jun 11, 2002 (gmt 0)

Freelance SEO - $1,000.00 Canadian/month/company.


 9:35 pm on Jun 11, 2002 (gmt 0)

fathom, how can you keep all your clients satisfied working for them only one hour a month? ;)


 10:10 pm on Jun 11, 2002 (gmt 0)

Throw in an extra half hour for free!

Besides, they're all making more money than I do!


 10:22 pm on Jun 11, 2002 (gmt 0)

If you are worth 100K+, I find that you can make this money on your own. It is hard to get this from just one source. It really takes operating your own company and only optimize your own sites. Salary is for normal people, ask for a percentage of the increase you bring them. I find this works well. :) And don't get sucked into working for them full-time! Only contract on the side.


 11:37 pm on Jun 11, 2002 (gmt 0)

I do tend to agree with Lisa, but with "no company... no overhead".

Haven't quite reached that 100K plateau... but with a government contract... hmmm maybe this year.


 2:08 am on Jun 12, 2002 (gmt 0)

If you are good at SEO, then you will eventually find the category/products/niche market that will generate the 100K. I know that many memebers here started out doing SEO for other companies and ended up making their own affiiate sites and since have said good bye to working for others. It's more challenging to work for yourself, but much more rewarding.


 5:23 am on Jun 12, 2002 (gmt 0)

Would be nice to see a site gather this information anonymously, I know a lot of people here do not want to give out that kind of information. But I would gladly submit my wages to a poll.


 6:28 am on Jun 12, 2002 (gmt 0)

Hear Hear!


 3:52 pm on Jun 12, 2002 (gmt 0)


I am an in-house Internet marketer for a mid-size publishing company. Internet marketing consists of pretty much whatever comes your way...SEO, Subscription Campaigns, eMail marketing, tactical and strategic planning, etc.

I get paid same as the traditional marketing position with +2 years of experience and BS degree in business/marketing. I am located in mid-west, so my salary range is a lot lower than those of east/west coast. I have about 3 years of experience in Internet marketing and work with multiple dimension metrics.

It appears that you dudez and dudettez make more money doing independent consulting. I am considering on getting started on consulting myself. It's quite inspiring to see so many of you dudez and dudettez doing well on your own:)

When I go back to graduate school next year, I think consulting is the optimal choice for me also.


 4:06 pm on Jun 12, 2002 (gmt 0)

Actually, instructing many be a better avenue to start. Showing others how to optimize rather than you doing it yourself.

Staying current takes alot of time... and when your head is in the middle of 2 or 3 web sites, you tend not to take a look around to see changes... and then BAM!!!


Food for thought anyway!


 5:12 pm on Jun 12, 2002 (gmt 0)

Here's some numbers.

First SEO job (live on the east coast) 35k
After that got offers for 42k, 44k, and 40k with bonus potential up to an additional 50k.

Those are all with agencies, not being an internal SEO for a company.

Only drawback with agencies is they usually have some kind of rediculous non-compete that pertains to SEO. One attempted to cover the entire US for 18 months and prevent working for any direct or in-direct competitor. At least if its with an e-tailer you might it might say you cant work for another competing etailer, but with an agency they try to get you to surrender your SEO skill set to them.


 6:56 pm on Jun 12, 2002 (gmt 0)

Does "adequate" work for a number?

I suppose I could elaborate into a price range... Of between $20k/USD and $420k/USD annually.

Of course, I, much like the rest... Will withold the exact number within that price range :)

Black Knight

 10:15 am on Jun 13, 2002 (gmt 0)

It helps a lot if you can show the value (in money) that you'll bring *in* to the company and then set your salary proportionally lower than that.

I have always made my proposals and demands based upon lowest predictions of the sales I'll bring in. That way it makes for a realistic and no-brainer decision - hire me for £Nk and you'll make back 5 x £Nk in the first six months alone.

I'm not the cheapest of people to hire though. I tell my clients that they either want cheap, or they want me. :D

To convert that generic rule to my specifics, I'd ask for at least £50k per year plus very good bonuses, or £36k plus generous profit-share and bonuses. If that seemed unreasonable the company probably wouldn't need me anywhere near full-time anyway.


 4:42 pm on Jun 13, 2002 (gmt 0)

Many people do not want to be self employed. I know - I employ them. The going rate for an employee SEO in the UK is nowhere near 50K. More like £20 (UK = US$30K) and that is in or near London. Mind you... that is not to say a good SEO is not worth more. Much more. But it is all about measuring ROI.


 4:46 pm on Jun 13, 2002 (gmt 0)

> Would be nice to see a site gather this information anonymously, I know a lot of people here do not want to give out that kind of information. But I would gladly submit my wages to a poll.

Great idea Elite Web! I think we will poll our members in the SEO Consultants Directory and find an answer to this question. Care to give me some feedback on how the questions should be structured for the poll?


 4:21 pm on Jun 14, 2002 (gmt 0)

well, I can tell you that as an army of 1, my (almost full time) seo income is way down this quarter, but the last 3 years have been about 80k+... all non-adult and a result of facilitating actual sales... not any ppc to the client crap... I don't make money unless I convert.

but seriously, there are some real players in SEO that make a killing... I remember talking to a guy a few years back that had 17 of the top 20 listings for the term 'sex' when Excite froze up... those listings stuck for months making thousands and thousands a *day*.... these guys are still out there today... and make most of us look like SE enthusiasts and recreationalists, rather than professionals.


 6:47 pm on Jun 14, 2002 (gmt 0)

i work for a company in vancouver , BC at 10/hr ... I am the inhouse SEO guy that does the work for clients we recv... am I underpaid ?


 6:51 pm on Jun 14, 2002 (gmt 0)

>>>am I underpaid

Yes...they are probably turning around and charging a rate of between $50-$150 an hour.


 4:32 pm on Jun 17, 2002 (gmt 0)

I think a wage poll would be a good idea, perhaps it could incorporate the job type as well, i.e. full time SEO, part web developer part SEO, junior SEO etc...

This 42 message thread spans 2 pages: 42 ( [1] 2 > >
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