I hope this is the right forum for this question. If not, feel free to move it to an appropriate forum. Our hobby site has slowly grown in traffic. Now my brother and I are wondering at what point a site becomes viable as either a advertising medium for other businesses or perhaps a home for a classified ad section.
A modest number of referers indicate that visitors are including "for sale" in their search queries. I can tell from email that others are visiting the site looking for a source for the items that our site features. I would guess that a larger number are looking for parts for those items. In fact I have been discouraging folks from asking about items *for sale* for a few months. That has cut down on email asking such questions.
I have trouble seeing a site with our traffic level being viable as an advertising medium, but one of my ISPs has encouraged me along that line.
I'm more inclined to go the classified route. But am uncertain about whether to go with a custom program or an out of the box & hosted plan.
Not sure how specific I can or should be here.
Any guidance would be appreciated.