Other than clients finding you on a search engine, what other marketing techniques do you use to get new clients? Also, please tell me what techniques you have tried that have failed?
I will start a marketing campaign in my local area this month. We are calling businesses in the phone book. We will try to make a contact with the owner. We will identify our selves as company B, another company I own, and ask them if they can spare 1 min. for a quick 4 question survey. If allowed to continue, I will ask the following:
1 - Is your company on-line?
2 - Do you surf the net?
3 - Do you think the Internet is an effective marketing tool?
4 - Within the next 5 years, the amount of companies benefiting from doing business on-line will___?
(B) Decrease or
(C) Stay the same
The survey will do 2 things. 1, it will tell me who is a potential client, and 2, there is just a little subliminal and suggestive thought in the questions.
Finally, with a list of potential clients from company B's survey, I will then have company A, my web design company, send a marketing letter with a promotional pen in every letter. The pen will say, "The so&so web design, phone #, and URL".
I am hoping this will be effective. I will post the results after.