Personally, this is one of my favorite examples:
Below is a segment of an add I just read. The employer is looking for an Internet Marketing Specialist (this IS the job title) but as you read through the list of requirements, you can see that the "Internet Marketing Specialist" also need to be a Graphic Designer, a Web Developer, a Data Base Guru, a Newtwork Engineer as well as an Advertising Specialist!
I know that as Web Developers, we should be versed in a wide variety of the skillsets associated with our profession. But employers posting adds such as the one below, and then offering the absurd salary that follows only shows how little many Human Resource departments know about Internet Skills Professionals.
There are too many SPECIALISED disciplines expected all lumped into one package and then insulted by a ridiculous salary offer! Realistically, if they are seeking someone truly adept at all the required disciplines, then their salary offer needs to be at the very least, tripled!
Care to comment?
This is the add (with the company name removed):
Primary Duties and Responsibilities:
∑ Review and interpret web site activity data for use in refining and improving online marketing efforts.
∑ Provide input and guidance on integration of web site into overall marketing efforts, including technical viability of such efforts.
∑ Process and distribute inbound information requests received online to appropriate individual.
∑ Manage and leverage marketing (and other corporate) databases for online marketing initiatives.
∑ Continually advance knowledge of techniques used in online marketing and Web programming.
∑ Coordinate inclusion of website content and design with marketing department staff.
∑ Program and maintain all primary and affiliated [BLANK] websites.
∑ Interface daily with Information Technology department to ensure timely and effective maintenance and operation of web site and other online tools.
∑ Perform additional duties, projects and assignments as required.
Education and Experience:
∑ Minimum Requirement: Associateís Degree in Marketing or related discipline, with significant web development or online marketing coursework.
∑ Minimum 2 years work experience in an online marketing environment, emphasizing tactical implementation of marketing strategies using a variety of electronic methods.
∑ Candidates should possess a strong portfolio of previous work and/or be able to demonstrate prior experience in a similar position or in management of similar projects.
Skills and Qualifications:
OPERATING SYSTEM & INFRASTRUCTURE:
∑ Knowledge of Windows NT, Windows 98 and 2000 operating systems
∑ Knowledge of web site infrastructure, including hardware requirements, connectivity maintenance between internet/ intranet, ODBC connections, firewall maintenance, site monitoring procedures, security (including SSL) and technical integrity issues
∑ Demonstrated proficiency in the most recent versions of the following applications: Microsoft FrontPage, Macromedia Dreamweaver, Macromedia Flash, Adobe Photoshop and Adobe Illustrator.
∑ Ability to program, test and debug websites using HTML and ASP at a minimum.
∑ Ability to develop and maintain online registration and e-commerce applications
∑ Ability to program websites and e-mail solicitations to properly interface with a full range of systems and browsers, including:
∑ MS-Outlook, Lotus Notes,
∑ All versions of Netscape, IE, AOL, and other popular browsers
∑ Macintosh systems
∑ Familiarity with audio, video, multimedia and online chat delivery applications.
∑ Knowledge of SQL Server
∑ Knowledge of the following database applications: ACT, Microsoft Access
∑ Strong project development/management skills
∑ Strong communications skills
∑ Strong inter-personal team player
This position offers a starting salary in the low to mid $30ís, excellent benefits and a great workplace environment. EOE. Interested parties should submit resume with cover letter to: As if!!! ;)
(edited by: Travoli at 6:30 pm (utc) on April 3, 2002)