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Webmaster Title
Is there a better industry-wide title than "Webmaster"?

 9:12 pm on Jan 29, 2002 (gmt 0)

"Webmaster" seems terribly outdated ... is there another industry term to describe the duties of managing/maintaining the website without implying a management-level salary? "Director of Web Services" or "Manager of Web Services" both would not work for me.

Some background: I'm not a tech industry person, I'm a graphic designer expanding my capabilities to produce websites, and I do not have the luxury of a web team, I am the sole person responsible for my employer's website, I am organized under the Communications branch of the organization but I work with a small Technology team that handles the integrity of the servers and network connections.

Any suggestions for a better title than Webmaster?



 9:22 pm on Jan 29, 2002 (gmt 0)

Hi pingryweb,

We're in the same boat. I decided on "Web Developer" because that is pretty all-encompassing - includes design, develop, update, etc. Sounds better than webmaster, too.


 9:27 pm on Jan 29, 2002 (gmt 0)

Yup, I use web developer to. I've also heard 'media specialist', but that seems to me a much broader term.


 10:36 pm on Jan 29, 2002 (gmt 0)

Web Mistress (:
Hostmaster, Web Designer, Web Developer, Site Designer, Site Maintainer


 10:49 pm on Jan 29, 2002 (gmt 0)

to most of my clients I'm the Web Dude or Web Guy. :)


 11:33 pm on Jan 29, 2002 (gmt 0)

Webmaster sure is an ambiguous, cover-it-all term these days. Smaller companies may rely on a single person to manage every aspect of a website. That person is called the company "webmaster". Other companies have a person who works with hardware, connections, hosting, server administration, etc... They call this person the "webmaster". Still other companies have a person responsible for keeping the software and site links, graphics, pages, and load times running efficiently. This person is called the "webmaster".

But this is changing.

Job titles are important for 2 things:
1. When you are in the job market
2. When your co-workers need to know who to talk with to solve a site problem.

Job Market: Employers are looking for targeted skill sets. Specific titles help employers and jobseekers quickly match with each other. "Webmaster" does not quickly and easily convey skill sets or past experience. It has lost meaning and efficiency.

Co-Workers: They need to know who to call to get their problem fixed. "Webmaster" is a good title only when there is a single technical person running everything. Otherwise it is not descriptive enough to be a help.

Website developer, Graphic Designer, Systems Administrator, Database Administrator, Programmer, etc... Are much more descriptive in the computer/IT market as its complexity grows exponentially.

To answer your question pingryweb, I recommend something that describes your focus followed by a "guru" or "blackbelt" at the end :)


 11:35 pm on Jan 29, 2002 (gmt 0)

Yeah...I get "the computer guy" a lot. I suppose that's better than "Nick Burns"....MOOOOVE


 11:37 pm on Jan 29, 2002 (gmt 0)

Web Administrator/Administration


 11:42 pm on Jan 29, 2002 (gmt 0)

I've seen people shorten that to "Webadmin"


 11:45 pm on Jan 29, 2002 (gmt 0)

Until recently I was "Web Coordinator." Since then the title has been changed to the ambigious "Systems Analyst." Timed, oddly enough, to a recent compensation study at our company. ;)


 11:49 pm on Jan 29, 2002 (gmt 0)

The worst thing is when you get a title which doesn't cover the duties you perform.

I've got Corporate Information Officer - Web Content, which seems as though all I perform is updating words.

It doesn't cover the graphics, scripting, server admin, SQL 2000 Admin, CF5 Admin etc etc. which I perform.

The reason behind this is to keep me employed in the position. If my duties included these things the job would be stripped and outsourced.


 11:21 am on Jan 30, 2002 (gmt 0)

A fair few companies still arern't convinced they need a webmaster, no matter what the job title

Try and get some nice buzzwords in there, and don't settle for a title less than 3 words long. A handy acronym would be nice too


 8:33 pm on Feb 1, 2002 (gmt 0)

I hate the being called the "Webmaster." But on my business card there it's printed....


 2:39 am on Feb 2, 2002 (gmt 0)

I really don't mind webmaster, I usually make a joke out of it - "yes I am the MASTER of the web". I also get web guy, web developer, and web admin. It depends on the person and their knowledge of IT.

I realize that to most people in my company, the IT industry is a gray area they don't know much about.

One thing is that the web development industry is even more gray to people, even a lot of IT people. I guess because it is more of the norm to choose a networking or graphic design career. Personally I like it that way, it gives it distinctness.

I especially like my situation, we are a Billion dollar company, with a pretty good size IT dept.. Only thing is that I'm the only person in that company that knows anything about web design, or graphics for that matter. Sure things are getting a little out of hand, I've just hired someone who starts next month to help me, but I do realize that I'm treated as a very valuable asset to the company and paid as such.


 1:39 pm on Feb 2, 2002 (gmt 0)


IMP - Internet Marketing Professional
CRAP - Computer Related Administrative Provider
SAD GIT - Search And Directory Graphical Interface Technician

an untaken nick

 4:01 pm on Feb 2, 2002 (gmt 0)

hey I am commonly known as "the boss" lol.. but yes it is a drama if you have many hats!


 10:01 pm on Feb 2, 2002 (gmt 0)

My BF tries to call me "Web Goddess" but I try to shut him up when he does.

I generally fill out online forms with "Internet Development Manager" or "Internet Development Coordinator." It sounds stuffy and impressive.


 11:38 pm on Feb 2, 2002 (gmt 0)

yes it's good, but when you use more of a managerial type of title, you're resume get's passed over sometimes. I guess it's all about using something that takes into account the managerial part of it, as well as the technical knowledge that it takes.

I must admit that I kind of overlooked a few resumes when I was hiring a developer last month because they sounded like they were more of the management type, and lacked what I needed technically. I had to make a second go around later because I didn't find what I was looking for, and saw that I missed a couple of people because of it.

I ended up going with one of the ones I previously missed. I think he had listed himself as web architect, but after interviewing him found him to be exactly what I was looking for. Not what I thought what a web architect would be, but I guess it's all a matter of perspective.


 12:44 am on Feb 3, 2002 (gmt 0)

I'll keep that in mind if I'm ever job hunting again... (Hopefully my next employment move will be to self-employment. I wouldn't pass up my own resume. ;) )


 3:11 am on Feb 3, 2002 (gmt 0)

Do other people find there are a lot of marketing people passing themselves off as SEO "experts" but the reality is totally different ?

I've noticed in the UK the "new media" fraternity seem to have closed ranks on SEO as a real profession and value add. If you speak to some people they think SEO is just slapping keywords on a page and submitting once.

Just be interested to know whether to call myself something like web marketing consultant and possibly find a way to break down the silo mentality ?


 3:19 am on Feb 3, 2002 (gmt 0)

well at least can webmaster@blah.com as an email address.

It is SO popular that is on the list of all spam list companies. They simply get a list of domains, stick webmaster in front, and add it to their lists. Much better a chance as any that it will stick. Same goes for info, sales, support and other generics.


 10:11 pm on Feb 4, 2002 (gmt 0)

I refer to myself as a "webgeek".


 11:02 pm on Feb 4, 2002 (gmt 0)

I have Technical Team Lead but since I am only leading myself I go with Webmaster. Since I am the only one I figure the ambiguousness of the title pretty much describes what I do.


 6:34 pm on Feb 5, 2002 (gmt 0)

Identity crisis lurking in the shadows.

Most "Web developers" have more than one duty, depending on where they work. I am starting to see the name "IP" used for freelance web developers that do just about anything from site planning, design, creative direction, and graphic work.

I have used "I.P." and goes over well since I have a wide area of experience.

I.P. = Internet Professional

However - If your duty is one, and Web design/developer is all you do - then so be it. Web developer is the name for you.

WHAT! "Sounds old and out of date?" Nah...!

I think professionals that work in Web development and design are so used to fast change. We feel we must also change to keep with the pace of the industry.. Am I wrong? Not only must we change our rebel artistic clothing, funky hair styles, and retro glasses, BUT! We feel our job title must change also.

I sense an identity crisis looming around web developers. These are People who are stuck behind their monitors brewing up creative ideas for our employers - When their own creative being is not being starved from long eye bending hours! So what can we do? Change our names! ha ha!

Well - my 2 cents worth..


 7:36 pm on Feb 5, 2002 (gmt 0)

"Webmaster" just seems to be an ego title (-master) from the early era of the internet, and especially now in the post-dot-bomb days, a little too ego-centric for my tastes.

In terms of job titles, the internet is still in its infancy. Look at job titles from the early days of radio and television, compared to today. A lot has changed. The internet is changing even faster. So the job titles will adjust accordingly.

Web Developer doesn't seem to convey the daily responsibility of updating/maintaining the site, nor the overall management of the site. I wouldn't imagine a Web Developer meeting with executives to discuss changes and additions to the site. I see Web Developer used by many Graphic Designers looking for website design work, so its a much more specialized and limited title IMHO.


 5:30 am on Feb 6, 2002 (gmt 0)

Year 1
I was a Webmaster

Year 2
I was Web Developer

Year 3 (now)
I am an "Internet Strategist"

Next Year
I may be "PPC Accountant" ;)


 6:16 pm on Feb 7, 2002 (gmt 0)

How about industry standard initials. ;)

Example: Joe Dude MD

MD = Media Developer.

WMD = Web Media Developer.

WCE = Web Content Editor.

IMD = Interactive Media Developer.

WMCD = Web Media Creative Director.




This is all I can spew out of my brain this AM.


 6:39 pm on Feb 7, 2002 (gmt 0)

Geez now if we change the title, then we have to change the name of this site. :(



 7:02 pm on Feb 7, 2002 (gmt 0)

My husband has been referred to as "Web God" by his co-workers who have little if any idea what he actually does behind closed doors in his office. :) All they know is they tell him what they want to see on the corp. web site and he makes it so. I have a secret suspicion that they really think he's just looking at porn all day. ;)

As for myself... my kids and their friends commonly refer to me as "that crazy lady that works on the Internet". I much prefer the title Webmaster than that! As for telling people what I do, I just say I'm a Web Developer. They really don't understand it for the most part anyway, so I don't stress over it too much.


 7:19 pm on Feb 7, 2002 (gmt 0)

I prefer:

Grand Exalted Poobah of the Web Most High

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