I actually subscribe to two sites (yearly fee 10.00 US dollars). I have noticed both of these sites setup a UUBoard for support help. They seem to check in twice a day. From first post to last post reply it seems like they are spending arpound two hours a day answering questions. Most questions are
1) Newbie- How do I do this with yor template.
2) Browser issues.
I am a graphics challenged person (GCP, I think there is a telethon for us once a year :)). By signing up for a year membership I knew I would have plenty to choose from no matter what client wants are. I love just using a template, then create the pages, SEO and done :).
On my own ecomm sites I actually went to the next level, IMHO, I had a template made for exclusive use.
Even with templates though I find myself modifying the heck out of it so really I am only paying for the images but for me this is worth it.