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Euroland - An Empire is Born
The Euro goes live!

 1:58 pm on Dec 31, 2001 (gmt 0)

With the introduction of the Euro at Midnight tonight a new world player will be born. If this impresses you "300 million people, 12 countries, one currency" then get a hold of this:

40 countries - one in five in the world - will from this week either have the euro as the official currency or have their own currency locked to its value...The empire of the euro - which even at its start has slightly more people using it as their official currency than use the US dollar - is set to grow rapidly

Source [guardian.co.uk]

Opportunities like this do not come along everyday, for the independent European webmaster/ecom retailer the next few years could set the foundations for international success. Whilst the 800lb Gorillas stand startled like rabbits caught in headlights, the small/micro web operators could leverage a huge early advantage in this new market place.

Problems still exist in servicing this market, shipping being one of them, but it is not to be ignored. If you have a "to do list" then add these items; Contact your local chamber of commerce/Govt department get as much information as you can, ask your current shipping company if they ship "Euro Wide", contact your credit card service provider, make sure you have the font, become very good friends with the European members of WebmasterWorld :) and most of all don't delay!



 2:47 pm on Dec 31, 2001 (gmt 0)

> Opportunities like this do not come along everyday

Indeed they don't... we already trade europewide, but the savings we'll make on Euro transactions have made an all-out European 'push' a realistic proposition.

> leverage a huge early advantage

Not to mention that the UK will almost inevitably end up joining in. If you're already dealing with the Euro you can hit the ground running...


 2:52 pm on Dec 31, 2001 (gmt 0)

I wouldn't like to bank on that I'm still not 100% sold on the idea like an awful lot more brits


 12:17 pm on Jan 1, 2002 (gmt 0)

Might also consider listing your prices in Euros.


 12:25 pm on Jan 1, 2002 (gmt 0)

It is an excellent opportunity for everybody.

It will be so easy to compare price!

I think that Italian SEO could be suffering competition because their prices are the higher in Europe.


 12:38 pm on Jan 1, 2002 (gmt 0)

Well, I'm off to my nearest cash machine (in Ireland) to draw out my Euros. Being on a border, we have always been dealing in 2 currencies (3 if you count the US$). The switch to Euros means that it is going to be a lot easier dealing across the whole EU.

It is almost certain the whole UK will join eventually - but in this part of the UK - many tills are already beginning to ring up Euro sales.


 12:46 pm on Jan 1, 2002 (gmt 0)

I guess the greatest advantage will be for those of you from outside Euroland.
Dealing between the Euro-countries will not be made much easier, not initially at least. German banks already declared they would not lower fees for transactions with other Euro countries.


 3:01 pm on Jan 2, 2002 (gmt 0)

Weve got a couple of european contracts and with the state of our currency, we need loads more!

"Become very good friends with the European members of WebmasterWorld"

Hmmmm - when is the next Euro pub conference planned?


 3:44 pm on Jan 2, 2002 (gmt 0)

Now you Americans just need to learn 40 languages and we're ready to do business with you.
..or maybe us non UK/US should put together some english websites? ;)

On a more serious side, I think this will really benefit the European online business. Now it will become easier to compare prices and the competition should increase (maybe) forcing the manufactures and merchants to sell better products and services.


 11:47 am on Jan 3, 2002 (gmt 0)

Angiolo wrote:
>I think that Italian SEO could be suffering competition because their prices are the higher in Europe.

I don't agree with you. I worked with some german seo agencies and also saw the average prices of uk seo agencies on marketingsherpa's Buyer's Guide to SEOP services. Well, the few "real" italian search engine marketing agencies (I'm not talking about the small "so fare tutto io" agencies, offering you web hosting, web site development & search engine optimization "for the price of a happy meal":-) are not more expensive than their german or english competitors... on the contrary. I see
a good opportunity for cooperations.


 10:06 pm on Jan 3, 2002 (gmt 0)

Personally - I am extremely worried because we (UK) are not in the Euro zone. From my point of view it would be a real benefit to be able to trade in Euro as the main currency. I think we will really suffer in competition with our Europen friends.

I am already running US$ and UK£ accounts and to add a Euro account would incur just too many bank charges.


 1:58 pm on Aug 28, 2002 (gmt 0)

Must be time for an update!

Any comments from our Euro members as to how this is working out, any benefits for ecommerce?


 3:56 pm on Aug 28, 2002 (gmt 0)

be glad your not in the euro zone, all thing are more expensive!

for example we could buy bread for FL. 1,50. Very nice bread indeed
The same bread cost now 1 euro (Fl. 2,20). This is only bread! Think of all the other things that are now more expensive like: a comuter, a internet connection, the rent, the water, food, weed(i'ts legal here).

The only price that seems not to be affected is the air that we breath, but we mentally prepared for this to be a paid service one day in the future.

i have i thing to say: i want my old currency, cause the people have become money dogs, i'm for real, give my my currecy back!

-- note there is 1 benfit. dialer programms are now accessible for entire europe, this adds about 8 million potential customers to my list.


 4:12 pm on Aug 28, 2002 (gmt 0)

Despite the charges I have added a Euro account and now we are looking to price in Euros on the websites by the end of the year.


 4:17 pm on Aug 28, 2002 (gmt 0)

Makes setting up shopping carts easier - less hassle with showing different currencies.

Apart from that:
I guess the greatest advantage is for those of you from outside Euroland.
Dealing between the Euro-countries is not much easier, not yet at least. German banks have declared early on they would not lower fees for transactions with other Euro countries.


 4:48 pm on Aug 28, 2002 (gmt 0)

I guess the greatest advantage is for those of you from outside Euroland

Guess the best is being just in the middle of it, but not part of it. Like, for example, Switzerland :). We profit because our currency is worth more, so when we go to the country next door on vacation, everything is cheap. Of course, it is not that good for the industries that rely heavily on exports to Euroland, but honestly, how much export do we have in Switzerland? Oh, and more financial capital (not always declard;)) comes to our banks.

And the tourism industry doesn't have to many problems, as Switzerland always has been more a vacation place for higher incomes.

I love the Euro (as long as we don't have it ;)).


 5:39 pm on Aug 28, 2002 (gmt 0)

I guess the greatest advantage is for those of you from outside Euroland.

I am afraid not. We're selling to 65 foreign markets using card payments via the web. But we can charge these cards in our local currency only (SEK) and the krona is fluctuating against all other currencies. So customers have a hard time understanding what it is that ended up on their card statements. Usually not what they thought they'd be paying and we have endless explaining to do.

The Euro is likely to be a lot weaker than originally planned, because of lack of fiscal responsibility in you-know-where and more recently also because of the floods in Germany, which will trigger a budget deficit.

A weak Euro means that Euro-land can export more easily to the rest of the world and Euro-land will be less expensive to visit for outsiders. But for people on the outside, such as the UK, Sweden and Denmark, it is likely that our currencies will grow stronger in relation to the Euro hampering exports and inbound tourism.

So: I am looking forward to the day when my country goes Euro. Perhaps in 2005 or 2006.


 6:08 pm on Aug 28, 2002 (gmt 0)

Rencke - you're lucky we are probably looking at 2010 - 2020 in the UK.

I would prefer to be in a weak Euro zone than have a strong pound. Just the currency stability would be beneficial without looking at the additional customers who understand how much they are paying.


 6:50 pm on Aug 28, 2002 (gmt 0)

i would say euro is the money for the future not dollar. in mycountry (Slovenia) some weeks ago euro even beat the dollar! it is less vulnerable to things like enron etc since it is not "attached" to "one country".

give it a time, it is less than y year old :)

also priyes went little up because many shops jsut rounded price to round number! it is not allowed but many do this.

slovenia doesnt use euro sicne it is euro candidate but we will be in euro-land i na year or so and then we will use euro. :)


 6:54 pm on Aug 28, 2002 (gmt 0)

The only country that will make out on this like a bandit is the ones NOT joining the EU and use Euro.


 7:09 pm on Aug 28, 2002 (gmt 0)

With the Euro so closely matched with the dollar at the moment it would be a great time to fix the exchange rate between the two currencies and we would then effectively have a world currency which would eliminate many of the problems facing all of our businesses at the present time.


 8:26 am on Aug 29, 2002 (gmt 0)

> So: I am looking forward to the day when my country goes Euro. Perhaps in 2005 or 2006

Thats about right... Some shops in London (including Argos) are now accepting Euros. Perhaps London should adopt the Euro, and the rest of the UK can use £...


 10:38 am on Aug 29, 2002 (gmt 0)

we are probably looking at 2010 - 2020 in the UK

Maybe not. Swedish PM Göran Persson is in and out of No 10 all the time, after which he and Tony Blair issue statements to the press that they are definitely not coordinating their countries' respective public referendums and that they certainly have not been discussing party tactics. Problem is that no one believes them. Something is cooking, that's for sure. Wouldn't be surprised to see referendums in both countries sometime next year, resulting in YES votes. After that, two years of fixed exchange rates will be needed to qualify, so 2005 or 2006 might be in the cards for the UK as well. Keep your fingers crossed.


 11:59 am on Aug 29, 2002 (gmt 0)

I think there is almost no chance of a 'YES' vote in the UK in the next couple of years. The 'NO' campaigners have too much support at the present time.


 9:19 pm on Aug 29, 2002 (gmt 0)

Please, lets leave the politics for another time-place and focus on the net aspects of doing business as we all know where the political aspects would head (and were already starting too).

brotherhood of LAN

 9:40 pm on Aug 29, 2002 (gmt 0)

One thing is for sure, if you're dealing strictly with a European market and are in Euroland, you have to benefit!

The marketplace has just expanded by around a quarter of a billion for those countries inside the Euroland :)


 10:17 pm on Aug 29, 2002 (gmt 0)

Hmm - I wish I wouldn't be so negative, but where are those benefits?
I see one thing: people don't have to compute currencies. That's fine, both from the sellers and the buyers side.
But exchanging goods, shipping them, and receiving payment has not become any different.
To me that's what really would change Euroland from many different markets to one large market, comparable with the US.
Still a long way to go, I guess.

brotherhood of LAN

 10:36 pm on Aug 29, 2002 (gmt 0)

Heini, I think that one thing you mention is the only benefit at the mo.

Its good to see that the likes of London just outside the Euro zone don't wave the red tape around and say they don't "do" Euro's in "our" country.

I suppose much of the Euro IS politics-and the "real" benefits of the Euro will be some time to come as you say. Hopefully some of the less affluent countries of the zone (when/if they are online) will soon make the Eurozone a much more "uniform" place.


 9:25 am on Aug 30, 2002 (gmt 0)

> where are those benefits?

We have both suppliers and customers across Europe. We've now got a Euro bank account, and can pay a supplier in France with revenue from a customer in Germany, avoiding currency exchange charges and removing the problems we had with rate fluctuations.

Having bank accounts in Euros, Sterling and US$ has eliminated the bulk of currency charges we used to pay.

(Disclaimer: I'm no accountant, this is just my interpretation of what our financial guy has told me ;) )


 9:33 am on Aug 30, 2002 (gmt 0)

sugarkane has it right. It has relieved a whole level of currency manipulation and misunderstanding and opened up competition over Euroland. This means that I can market against, for example, Italians and French (and they against me) and there is complete visibility with pricing. Also from a business point of view it is easier for me to source in a single currency.

Despite the still-existing criminal bank transfer charges in various countries, and the expected initial profiteering on price in various sectors, a big plus for the Euro.

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