I'm wondering what a good legnth for an email / letter to send an intro about our business. Do you want to keep it short and sweet. Do you want to give benefits first? Anyone have a sample they could share?
I was just going to bring Dan Kennedy into this discussion, but you beat me to it. I second the motion. Also, Kennedy's Magnetic Marketing Kit. In that kit, you'll find model salesletters you can use. Even though I'm a professional copywriter, I use his stuff to get me going sometimes. It really does work. This model is underappreciated and underused, and it can really get spectacular results.