Situation: Selling advertising on a content site on a "cost per 1000 impressions" basis, in an industry where the CPM rate is generally "high".
Example: Lets say you sell agree to deliver 500k impressions at $40/CPM to a company who has never advertised on your website previously.
Question: Assuming you are financially stable, and not receiving the money in the next 24 hours is not going to cause bankruptcy - How should you handle payment terms? ie:
- request payment before serving any ad impressions; - wait until all the ad's are served then send them an invoice; - start showing their ad's, but request payment is to be received within 30 days of start of contract; - request XX% up front deposit before start of campaign, and rest of money upon completion; - Other?