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SEO vs Banner ads
articles or papers

 2:25 pm on May 11, 2001 (gmt 0)

I was wondering if anyone has any articles or documents on how well SEO out ranks Banner ads for online promotion
I'm looking for some cool hard facts to sway client




 2:58 pm on May 11, 2001 (gmt 0)

https://secure.goto.com/s/dtc/center/supportcenter/ supportSlab.jhtml;$sessionid$NJZ3FJIAABNNVQFIEGCQXOQ

is pretty good...


 3:01 pm on May 11, 2001 (gmt 0)

thanks but i have that one already , i would prefer the source not come from a search engine or directory , any ideas ?????
I just know if i take the info from a SE , the client will assume im bias




 3:05 pm on May 11, 2001 (gmt 0)

Try starting here

[I really don't know where that will lead ya]


 3:10 pm on May 11, 2001 (gmt 0)

why don't you just imply how the banner ads look like absolute crap usually and take away from the aesthetics of the site.....that's the other angle I would play


 3:51 pm on May 11, 2001 (gmt 0)

Show this the Emarketer study on Email marketing. The key stat is how little banner ads can pull. Do the math and show them how much they'd have to pay on banners to get the same return.

Inet.com story on seo [internetnews.com]

email marketing report [emarketer.com].


 3:40 pm on May 12, 2001 (gmt 0)

The study at Goto [goto.com] was not done by them. It was conducted by the NPD Group, which has been doing search engine related studies for quite some time.

Their site is here. [npd.com] I wasn't abale to find any info about the banner study on their site, however, I'm sure you can contact them and get a copy.

Black Knight

 6:13 am on May 18, 2001 (gmt 0)

Hard question when its general like that.

SEO always beats banners for cost-efficiency, but with a big enough budget banners can get more traffic to a site than SEO can, and certainly faster initially.

Some terms are very rarely searched, yet when the same thing practically hits you in the eye at your favourite site, you may be interested - its just human nature.

As a general rule though, SEO produces far more 'targeted' traffic, better quality referrals than the tiny, general pitch of a banner can do.

Industry standard banner click-thru rates are still only around 0.5%, (though particularly good banners can get over 5% quite easily). Industry standard conversion rates (from visitor to customer) are around 1%, so an average banner must be shown 200 times to get a click, and 20,000 times to get a single sale...

(All figures based on Forrester Research statistics for last year)

Black Knight

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