homepage Welcome to WebmasterWorld Guest from 54.166.173.147
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / WebmasterWorld / Professional Webmaster Business Issues
Forum Library, Charter, Moderators: LifeinAsia & httpwebwitch

Professional Webmaster Business Issues Forum

    
SEO vs Banner ads
articles or papers
wayne




msg:789297
 2:25 pm on May 11, 2001 (gmt 0)

Hello,
I was wondering if anyone has any articles or documents on how well SEO out ranks Banner ads for online promotion
I'm looking for some cool hard facts to sway client

Thanks
Wayne

 

henki




msg:789298
 2:58 pm on May 11, 2001 (gmt 0)

https://secure.goto.com/s/dtc/center/supportcenter/ supportSlab.jhtml;$sessionid$NJZ3FJIAABNNVQFIEGCQXOQ

is pretty good...

wayne




msg:789299
 3:01 pm on May 11, 2001 (gmt 0)

thanks but i have that one already , i would prefer the source not come from a search engine or directory , any ideas ?????
I just know if i take the info from a SE , the client will assume im bias

Thanks

w

Mike_Mackin




msg:789300
 3:05 pm on May 11, 2001 (gmt 0)

Try starting here
[wired.com...]

[I really don't know where that will lead ya]

agerhart




msg:789301
 3:10 pm on May 11, 2001 (gmt 0)

why don't you just imply how the banner ads look like absolute crap usually and take away from the aesthetics of the site.....that's the other angle I would play

Brett_Tabke




msg:789302
 3:51 pm on May 11, 2001 (gmt 0)

Show this the Emarketer study on Email marketing. The key stat is how little banner ads can pull. Do the math and show them how much they'd have to pay on banners to get the same return.

Inet.com story on seo [internetnews.com]

email marketing report [emarketer.com].

WebGuerrilla




msg:789303
 3:40 pm on May 12, 2001 (gmt 0)

The study at Goto [goto.com] was not done by them. It was conducted by the NPD Group, which has been doing search engine related studies for quite some time.

Their site is here. [npd.com] I wasn't abale to find any info about the banner study on their site, however, I'm sure you can contact them and get a copy.

Black Knight




msg:789304
 6:13 am on May 18, 2001 (gmt 0)

Hard question when its general like that.

SEO always beats banners for cost-efficiency, but with a big enough budget banners can get more traffic to a site than SEO can, and certainly faster initially.

Some terms are very rarely searched, yet when the same thing practically hits you in the eye at your favourite site, you may be interested - its just human nature.

As a general rule though, SEO produces far more 'targeted' traffic, better quality referrals than the tiny, general pitch of a banner can do.

Industry standard banner click-thru rates are still only around 0.5%, (though particularly good banners can get over 5% quite easily). Industry standard conversion rates (from visitor to customer) are around 1%, so an average banner must be shown 200 times to get a click, and 20,000 times to get a single sale...

(All figures based on Forrester Research statistics for last year)

Black Knight

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / WebmasterWorld / Professional Webmaster Business Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved