1. IT should be small because nobody want to pay for shipping much more then for merchandise.
2. IT should be hard because USPS or UPS can broke IT
The next points will be complicated (at least for my English :) )
3. Buyers of this product should be a rare animal. IT should not be something what everyone wants to buy. Because those kinds of products people can buy in Wal-Mart. You cannot compete with them.
4. IT should have a lot of kind. Because you will be able to have a lot of kind of IT in online shop, but offline shop cannot do it. They do not have enough visitors to sell too many kinds of IT.
For example: some kind of jewelry, rapid tests, belts/gloves...
Surely you have to understand IT.
Sorry for my English. I did not speak English at all just several months ago.
[edited by: stuntdubl at 7:27 pm (utc) on June 27, 2004]
[edit reason] E-mail drop [/edit]