Over the years I've had many requests from clients for various images for their marketing campaigns. Since I also manage most of those campaigns, I of course have direct access to those images.
After a period of time, these requests became more frequent and required billable time to fulfill. In some instances, there may have been 2 to 3 hours of work involved to prepare and send everything to the client.
A few years ago, I decided to start building Image Libraries for my clients. This was a Value Added Service to provide the client with all of their marketing media in one place.
During the development stages, we build a directory specific for media and/or marketing. Within that directory are sub-directories containing various images for use in client marketing campaigns. In many instances, we have a variety of formats available to the client...
The .jpg, .gif, .png and .swf formats are viewable at the browser level. The .tif, .eps (Vector and Raster) usually require a graphics program like Photoshop or Fireworks to view. Typically the .tif and .eps formats will invoke the save as command.
We will provide thumbnail images for all media. We'll then provide links to the various formats available along with brief instructions for use. Those links are accompanied by a brief descriptive that shows the dimensions and file size of the image.
For example, I have one client who publishes a weekly HTML newsletter in house. They need images to utilize in those newsletters. Since they now have an Image Library online, they can easily build their newsletters.
Another great use of Image Libraries is for your business partners. There are times when business partners will promote your services. They will typically need your Logo and any other brand identity images for use in their campaign. Being able to send them to the online Image Library presents a very professional image for your company (no pun intended).
If you don't need a full scale Image Library like the one I describe above, you'll at least need a Logos page for various reasons. That is usually the first media section we develop. We'll include 6-10 sizes of the Logo. If there are different Logo designs, we'll also include variations for those. We always provide a link to an .eps (Vector) version of the Logo. This is the most requested image format in graphic design.
Always provide a thumbnail image of all linked images in the Client Image Library. This will make it convenient for those viewing. If they see an image they like, they can then click the link and invoke the save as command for the .eps (Vector) version.