One that we found worked well was gift cirtificates to nice resturants.
They received the gift, contact one.
They took others to dinner, contact two + exposure.
It's a bit more expensive, so only worthwhile to clients who spend a lot - but it's kept them coming back on many occasions.
I work primarily with law firms and have recently started giving the contact team a 32MB jump drive with our logo and web address on it upon completion of the project. We send it with the help me files.
They find it to be a very high-class item as they are relatively new and perhaps not an item that most people would purchase for themselves.
Really depends on your clients. I got a jump drive as an extra thanks for some work that I did and it was the greatest gift in world for a tech nut like me, but it was risk as to whether or not I already had a bigger better one (I didn't).
Some of it depends on your budget too. An ipod would be cool, but more than likely way past what you're looking to spend... maybe... ;)
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Depending on your clients of course, but you could always get some custom imprinted golf balls or some other sports items. It gets their attention while they are out of the office.
*I thought about doing a tricky marketing plan where I would go to some local driving ranges, buy a bucket of balls and add a few of my imprinted balls to the bunch that I hit. Then they would go into the mix when they were picked up. Never tried it though, it seemed too desperate. ;o)
The golf ball idea is actualy pretty cool. They use it, they loose it and someone else finds it :)
I love the golf ball ide- may adapt that one locally!
For different businesses we have looked at clocks, small desk radios and jump drives
We have also had great success with customized gift certificates, money clips or one small nice gift from somewhere impressive- like Tiffany's or Red Envelope
I bought a used compaq server last year and it cam with girl scout cookies.
I've always been a big pronent of nicely branded items that go on the desk.
Pricewise, you can go from cheapy items like scratch paper-cubes, to nice pens, to expensive leather notebooks, etc.
When I've done graphical work for small outfits, I've had coffee mugs etc. printed for the contact person(s) with their logo (big) and mine (very small)... The various online printing services have the advantage that you can order one-offs (albeit rather pricy one-offs) instead of needing to order a full print run.
The print quality is only 'good', so I wouldn't use one of these services for fortune 500 companies or anything, but the response has been positive.
PS: to the OP - a coffee cup is right under someone's nose :)
These are very good ideas. Keep 'em coming. Has anyone ever received a gift that they were particularly impressed with? (other than a jump drive?)
Only send to male clients.
My all-time favourite promotional gift is a tiny flashlight (Photon, I think) that I keep on my keyring. It has the business's logo on it. It's a classy little doodad -- small, useful, and no problem if you already have one.
I have found that food, especially chocolate always works miracles. Try some custom logo chocolate. Using the term "custom logo chocolates" will provide a ton of results in search.
We don't see wall calendars like we used to but there's a way to have exposure for 12 months. I used to give Australian scenic calendars to US colleagues to "remind" them of us. They were welcome additions to their cubes.
Flash drives need to be at least 256 MB to increase the possibility that yours will be kept after the client gets a couple of smaller ones from others.
Pens need to be expensive and engraved with the recipient's name if you want them to be used. Gimmicky ones with flashing LEDs are more likely to be snaffled by family members.
"Containers/wrappers" are more likely to be used longer than "contents", e.g. my gimmicky pens live briefly in a perspex beer mug from the defunct Hayes company issued in 1992. More pens live in a Micrografx Chili Cookoff glass with red LEDs in its base since 1997. I have never used an Acer laptop, but several of my laptops have lived in a leather-edged Acer bag that is a little classier than the base model Targus clones.
Yes, we had some custom chocolates made in the shape of Hayes modems. My kids cornered a lot of those. :)
Some of the branding giveaways will last longer if they are indirectly aimed at the recipient's family. e.g. backpacks, balls, etc
|Pens need to be expensive and engraved with the recipient's name if you want them to be used. Gimmicky ones with flashing LEDs are more likely to be snaffled by family members. |
Or other colleagues, try leaving a bunch in the local coffee or book shop, pens are one thing people do not throw away.
I think we are missing an obvious one...
Right beside the computer with the web address on it.
I'm currently developing a gifts web site and I'm planning to send an eye catcher Key Chains Includes the company name, url.
I think a lot of the buyer friends and family will see it wherever he/she will go and that may be a good way to get a referrals
Some people will come back just to get the key chain if it's valuable and unique :)
There's a company in Chicago that does custom imprint tins of mints (like you get at Starbucks, or Altiods). I got a cool one from DigitalThink a few years ago and still keep it on my desk because of the great logo. My company looked into them and found we could buy a couple hundred for about $1.50 each. In re: The mugs (and chocolate) a monthly filler of chocolates for a desk mug was something a personnel placement company used with us with great results. You could modify this to your tastes by sending an email asking them to choose the "Candy of the month" - give them a few choices and have them reply with their choice. When I worked in law, we sent out an annual subscription (Economist, Harper's, Forbes, etc) to preferred clients and the address bar read "A Gift from us to you - Enjoy" followed by the recipient name and address. The ROI on that was incredible because our staff kept in touch about timely articles that pertained to our clients by contacting them about articles in the publication we knew they had received.
I got a tins of mints from Overture at London PubCon and a dumb looking cheap woden YoYo. Don't do the YoYo that is jsut tacky. Maybe a real YoYo but not a toy woden one.
I could have sworn that back during the Internet bubble some company was giving away free tattoos with thier logo in them...now that would be a keeper ;)
I've found that the only way to 'win' (defined as having your item on their desk for an extended period of time) is to give them the 'best' one. Most people have one mousemat per desk, one diary, one penholder etc. Your has to be 'better' to displace the one they already have/ use.
If you want them to use 'your' mousemat/ coffee mug/ penholder etc for the longer term - it has to be a good one - to be used in the first place, and then to be kept in the face of future competition!.
Typically, I'd get a small number of high quality items (really good coffee mugs - the pottery types, or mousepad with inbuilt calculator etc) printed for the 'best' contacts.
I'd also then get a larger quantity of average/ midrange items made (eg pens or coasters or beer coolers/ stubby holders etc) - so everyone gets something in your important accounts.
Promotional items actually costs very little in the whole scheme of things....
That's a very good point, Chris_D. I think we might consider spending a little extra just to stand out. I am interested in getting pen drives as well but can't find anyone who will engrave them!
How 'bout better value and some good "free" advice;)
To me, someone who can afford to pass out free gifts is charging me more than they need to be... :D
Oh...and Free T-shirts are always a favorite of mine;)
The best gift - although I've yet to have a client big enough to do this - a cell phone with your number programmed in. How's that for a service related gift?
I have a neat calculator from a real estate agent - pop a button, it rises up as it unfolds. But it would be a bad promotion gift for us - they might use it to figure out how much things are costing. Fine for figuring mortgages on a house, though.
Fridge magnets may have just as much exposure as mouse mats, albeit not by the computer.
I also think they are more likely to be used.
stickiness and all that
Letís revisit the golf balls idea
I know pretty well the pro golf business
Here is what you can do:
Purchase through any pro magazine (ask for one in any pro shop; like golf week)
About 1000 balls, believe me from a drive range point of view this is not a big bunch of balls, have them printed with your logo
Visit the drive range close by some office buildings
The kind that is frequented at lunchtime or right after working hours before aiming back home.
Get a deal with the pro; offer some web help or a small fee
And there you go you become golf balls sponsor
Yeh - but I hate Golf.
Good idea if you are selling golf clubs. Pretty poor if you are sell computers.
I had some success giving away a free E-book. I didn't even write it, but just got a few quotes in it. The book was always free provinded the original writers were given credit. I just put it onto by own branded CD along with lots of other stuff that I thought they would find useful.
After talks, I offered it as a freebie takeaway. Never had any left 10 minutes later.
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