Last night in Australia I saw an interesting TV documentry on Google, they went inside and spoke to some of the "Big Wigs" and asked them about issues such as future direction of Google and regulation of serach and the almost monopoly status that Google now has. It was interesting to hear them openly state on TV that part of the google search alog is based on inbound links, I wonder how much spam email that will trigger. Also to hear them say that they are still the very best in the world at search... Well I just sat there thinking about my supplimental pages and recent drop in traffic. Anyway it was interesting to hear a voice form Google for a change.
If your interested - "Google- Behind the Screen" This documentary provides an in-depth look into the world of Google and how it is achieving its goals. However, it also investigates whether Google is aware of the responsibility it has, being the guardian to the entire world’s information, including personal information about its users.
The program also visits the company’s headquarters in Mountain View, California and its London offices and Vint Cerf, named ‘the father’ of the Internet, explains the inner workings of Google as a company. Since 2004, Cerf has been working for Google, helping them to develop new applications for the Internet. This documentary reveals Cerf’s view on the development of the Internet and on the role Google plays in today’s world.
With its motto ‘Don't be evil’, Google seems to have the best intentions, but this program reveals that there are also claims that Google is slowly turning into Big Brother, keeping track of its users and continuously making decisions about the information it provides to an ever faster growing number of users.
The program poses the question: Will Google continue to serve as a middleman that brings all useful information to the people? Or will it turn into a monopolistic Big Brother that challenges the freedom of information?
Do a Google Search you should find some information on it if your interested.