homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google SEO News and Discussion
Forum Library, Charter, Moderators: Robert Charlton & aakk9999 & brotherhood of lan & goodroi

Google SEO News and Discussion Forum

Changed site design.now gone!

 11:12 am on Jun 15, 2006 (gmt 0)

Site was ranking decent....we modernized the site design...now the site is no longer in SERPS!

Is this common?



 6:02 pm on Jun 15, 2006 (gmt 0)

Did you by chance use Javascript on the links or a site map?

If you can give us an idea of what changes were made maybe we can help.


 6:09 pm on Jun 15, 2006 (gmt 0)

its a common story post bd


 7:25 pm on Jun 15, 2006 (gmt 0)

> its a common story post bd

Changing site design can hurt ranking, but not ever.


 8:23 pm on Jun 15, 2006 (gmt 0)


Was it just the design you changed or did you change the text, links, titles, structure, document flow, HTML text tags etc?



 8:28 pm on Jun 15, 2006 (gmt 0)

I suspect that you tripped a "new site" filter of some sort - just like when site ownership changes, and site theme changes, or a domain expires and is filled with MFA junk, or porn.

It is probably tied to some sort of anti-spam re-check of your site and its content. If your link pattern also suddenly changes (especially if lots of your oldest links STOPed linking to you), then I suspect you would be in real big trouble for a very long time.

Maybe you have to "prove" your worth again, though I suspect this takes only a few weeks to months to do, rather than the 9 to 12 months that is reported for completely new sites (a.k.a. "sandbox {that doesn't exist (according to Google)}).


 8:55 pm on Jun 15, 2006 (gmt 0)

I just changed the site design, not the content or H1, links, etc..


 6:15 am on Jun 16, 2006 (gmt 0)

have you changed the page's URL?

Do your new pages have more or less html code?
In my experience changing from straigh Html to CSS usually give you a better ranking.

Changing to pages having more code is a risk.
If your pages are "heavier" then before it can penalize you.


 6:51 am on Jun 16, 2006 (gmt 0)

Just check the following factors on the website

1. Use of Javascript Links
2. Loads of use of images and less text
3. The inner pages should be accessible from the homepage
4. The content should be natural on the pages
5. Have you changed the page naming or extensions?


 11:24 am on Jun 16, 2006 (gmt 0)

I just changed the graphics. Load time is slightly longer.

Nothing else has been changed.

Damn! Google is really a DICKtator!


 1:12 pm on Jun 16, 2006 (gmt 0)

I just changed the graphics

Have you changed all graphics at once?

If it is so Google may be just needs time to find out what happens. They have limited computational power. I hope that all will be OK soon.

However it is interesting that Google takes into account the images now. It seems the only way to change the site right is to do it step by step, little by little.



 1:14 pm on Jun 16, 2006 (gmt 0)

Any changes in other search engines?


 1:25 pm on Jun 16, 2006 (gmt 0)

The only way your design will afect your rankings is if you changed your content position on the source code. Google doesn't care about your design but it does care about where your content is. The higher the content is on your source code the better.


 2:57 pm on Jun 16, 2006 (gmt 0)


The flow of the text only view of the document is also important. If your previous design had links at the top and main content below this and your new design hs the links further down (or vice versa) then this may affect your ranking.

Look at an old page and the new page equivalent in a Lynx type browser and compare the two.

Also have you checked that you are dropped from the two main datasets that are currently in circulation?



 5:17 pm on Jun 16, 2006 (gmt 0)

> Look at an old page and the new page equivalent in a Lynx type browser and compare the two.

Could be similar the google text only cache?


 5:42 pm on Jun 16, 2006 (gmt 0)

There has always been this problem in googles history. If you make any dramatic change to your site be it in a template / design sence or a restructure / internal links you are going to get changes in serps.

Once it has been done dont panic. You now have to wait.

You have done what you believe to be a good thing for your users. Just wait a bit let things settle DONT DO anything else drastic for a time and hope your site will come back.

Keep adding new content at a reasonable rate but dont go over board. As someone once said in an online game to me .. or was it I said to them .. patience in this game is a winning virtue, just be patient.

gl mate


 7:34 pm on Jun 16, 2006 (gmt 0)

When did this happen? You have probably been hit with the latest update.


 7:43 pm on Jun 16, 2006 (gmt 0)

I made a huge overhaul to my site as well. If I had known this would've created a problem, I wouldn't have done it, but it made everything such a pain in the arse for internal linking on new pages.

On my site, just about everything changed from top to bottom. I got away from the dreaded heavy html (tables... a TON of tables) and went to a fluid css. The css is so good, that there are hardly any tags anywhere.... i think the index page comes in at a little 12k file.

Furthermore, the owners bought the site 3 years ago (it had been up since 1999 tho)... and never changed anything until I got my hands on it a couple of months ago.

In the end, I felt that my changes were good to get the overall size down, makes it easier on me as an administrator, and much more user friendly for both people and bots.

However, I completely wiped out 98% of the old site... because I felt the file structure was a complete pile of garbage (every page had it's own folder). It appears that doing so, hurt my internal link popularity or something... cause google can no longer find those pages. And those pages had been there for many years.

Knowing that, should I expect my site to bounce back in a month or two... or is this some sort of year long set back... like i've started a brand new site?

In the future, should people stick with their original file structure no matter what?

(uhg... i hope i don't loose my job!)


 9:12 pm on Jun 16, 2006 (gmt 0)

>In the future, should people stick with their original file structure no matter what?

If you have a good site working well in my own opinion you should not really change much of it. Ye olde Yorkshire saying comes to mind .. "If it aint broke, dont fix it!"

Google's supposed philosophy is you are supposed to make sites for people. Yet, a major overhaul of a site even it is to make the site "better for the user" chances are will be frowned upon.

If you can imagine all of the files in your site have suddenly changed size. Googlebot has been crawling round these for ages. One day it sees everything as different thus it sets flags that can mean 1) you now need a deep crawl and or 2) a good site in its opinion has now all changed and it must make up its mind again. Googlebot is basically lazy.

Having said this I dont believe there is any real harm in adding to a template in small ways. It is also worth realising modern css allow for much to be done to make things look better yet keeping the main / important parts of the site intact.

Just my 2 cents ...


 9:20 pm on Jun 16, 2006 (gmt 0)

I had a similar situation. Minor site redesign, and my #1 ranking for my keyword for over three years is gone. Poof! This is likely the result of an update, though. But I look at it this way: I had been wanting to make a lot of changes but have been afraid. Now that I'm gone from Google, the pressure is off and I have the freedom to be creative.


 9:27 pm on Jun 16, 2006 (gmt 0)

>the pressure is off and I have the freedom to be creative.

Cool state of mind to be in ... I like it

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google SEO News and Discussion
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved