In their webmaster guidelines I don't understand what Google means by: --->Don't send automated queries to Google.
What's an automated query?
--->Don't load pages with irrelevant words.
What are irrelevant words? If I write "I like to buy chocolate, footballs and widgets" at the bottom of a page on credit cards have I just damaged myself?
--->Avoid ... "cookie cutter" approaches such as affiliate programs with little or no original content.
What's a cookie cutter?
--->Every page should be reachable from at least one static text link.
Do they mean one "static page" or do they mean that link should "remain in the same place for some time"?