I posted recently after making <title> changes to my year old website. Just to re-cap, I had around 600 uniques a day with my original <title> in the following structure:
*My Site name* – *My Keyword* information.
After a year and with increasing traffic, I (rightly or wrongly) changed the <title> to:
*My Keyword* information.
Within a few days, the number of uniques had dropped to around 70 a day, and my Adsense earnings were down accordingly.
The reason I changed the <title> was simply to have my keyword at the start, rather than 12 characters in. I thought this would give me some long-term SEO benefits and I still plan to keep the title as it is.
As this is my first website, the reduction in visitors doesn’t bother me a great deal as I want to use this site to experiment with and I’d prefer to make mistakes and have a little fun with my first site.
However, I still want the site to be successful and so I’d really appreciate your thoughts on making this kind of change.
Do you think…
…the <title> changes have send me back to square one?
…I will see long term benefits?
…the number of uniques will return to previous levels if I changed my title back today?
…you would have done the same thing? If no, why not?
Thanks all :)