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Multi-IPs Content Distributors and Ranking
How is the usage of a content distributor, going to affect G rankings?

5+ Year Member

Msg#: 34288 posted 4:56 pm on May 12, 2006 (gmt 0)

How is the usage of a content distributor like Akamai, going to affect our website rankings?

Currently, we host all our 20 domains (20 different websites) on a single IP server.

How is Google going to behave, seing our usual 20 domains served in a few weeks of time from about 16,000+ IP addresses around the world, where our sites can be accessed - (basically many IP's in every single country)?

Will the usual Google ranking be affected? In good or in bad?

Will we also have the effect of "fooling" Google geotargeting (based on IP)?




10+ Year Member

Msg#: 34288 posted 10:20 pm on May 12, 2006 (gmt 0)

Are you serving HTML content from Akamai, or just static media files?


5+ Year Member

Msg#: 34288 posted 3:51 pm on May 13, 2006 (gmt 0)


Static .HTML, .GIF, .JPG and .JS files. That's all.

In principle, this variable IPs should be already known by G as it is known that those IPs belongs to Akamai.

The possible consequences could be thought in different directions:

POSTIVE: compared to the current situation, when Google know exactly that I'm serving 20 (different) web sites from a single IP address, the multi-IP condition will "confuse" Google and surely will think that all those 20 sites (that sometimes link themselves reciprocally as they are addressing different aspect of the same topic) are on different nets.

NEGATIVE: as the IP will be constantly changing while spidering our sites, Google will think that we are "dancing" too much and therefore we are, may be, not so reliable (Google bot could think "hei, every time I'm checkign those pages at #*$!x.com I find the site hosted on a different IP: these guys don't have a clear idea on where to host the site: may be the site is ging to be eventually dead, so I'll evaluate it with a lower ranking).

POSITIVE: as we are serving our sites located "close to everyone" and geo-distributed, we'll end up in being listed on the regional verison of Google, (we are not on every language version, today...)

What's your ideas on this?



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