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Deep links on side or bottom of Home Page?
Munster




msg:716373
 11:23 am on Apr 10, 2006 (gmt 0)

I want to put some deep links on my clients homepage to some of their search results pages (they are a property website)with a view to getting their individual properties listed in Google.

I have proposed that they have some links running down the right hand side of the page and although in my opinion they look pretty good they hate them and want me to move them to the bottom of the page.

I told them that one of my reasons for putting them on the side was to bring them up higher in the page source code so that Google gives the keywords a higher weighting. I am aware that you can use div's to bring the links that are at the bottom of the page to the top of the source code but I an not sure if this is the best thing to do.

I am not really keen to put the links on the bottom as I think that they tend to make the page look over SEO'd. does anyone have any insights on this?

Cheers

Nial

 

Munster




msg:716374
 10:19 am on Apr 11, 2006 (gmt 0)

Anyone any thoughts?

trillianjedi




msg:716375
 10:24 am on Apr 11, 2006 (gmt 0)

How about creating a "how to use our search" page, linked to from the homepage, with some "example" searches?

That would give you the opportunity to actually create a "real" page and achieve the same end result.

I agree links in page footers can look a bit spammy to those between these 4 walls, although I'm not whether that's how your "regular" visitor would see it.

TJ

Munster




msg:716376
 10:33 am on Apr 11, 2006 (gmt 0)

Thanks TJ, In terms of using Div's to get the links higher in the code, is this ethical?

trillianjedi




msg:716377
 10:42 am on Apr 11, 2006 (gmt 0)

Using DIV's to position text is absolutely ethical, yes.

TJ

nickied




msg:716378
 11:34 am on Apr 11, 2006 (gmt 0)

Munster:

>>I have proposed that they have some links running down the right hand side of the page<<
[...]
>>reasons for putting them on the side was to bring them up higher in the page source code<<

My understanding of how a typical bot reads a page is:

Header/top

main content, if done in < p > or equivalent fashion.

then Footer/ nav / bottom, whatever.

If you are using tables:

Top/Header

If content is in Tables: Left column, top to bottom. Next col. top to bottom, etc., like a newspaper col.

Then content below table in fashion as above < p >, etc.

then Footer / bottom, etc.

So, if you are using tables and placing your links in a table in the last column to the right this would be picked up next to last by a bot, just before footer (or more content below table). Yes, they would be higher up in the source code relative to the bottom but but still near end of code.

This is my understanding anyway from years past. I don't know how exactly google reads a page. I may be wrong on this but welcome any corrections, comments.

You wish to check out the html forum as well.

glengara




msg:716379
 12:14 pm on Apr 11, 2006 (gmt 0)

*..with a view to getting their individual properties listed in Google.*

If that's your aim why not just have a "Featured Properties" section that changes periodically?

Munster




msg:716380
 12:28 pm on Apr 11, 2006 (gmt 0)

they have 40,000 properties in the database :)

McClaw




msg:716381
 2:38 pm on Apr 11, 2006 (gmt 0)

One of my clients also has a property website, and I was struggling with the same problem.

I eventually ended up adding a table at the bottom of the content that listed 5 "Featured properties" with links to their pages.

These 5 properties would be randomly selected every time the page loads.

you wont get all the properties in at the same time, but over 3 to 4 months you'll get at least 90% of them on the SE's

It also makes the home page look fresh all the time, as long as you dont show sold properties on there.

Spanish_eye




msg:716382
 7:00 pm on Apr 11, 2006 (gmt 0)

We have the same problem. We also add the links in the footer that change dynamically on page load. We display 10 at a time.

Munster




msg:716383
 1:20 pm on Apr 12, 2006 (gmt 0)

Thats a good idea, did it work well?

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