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How does Google determine if search quality is good or bad?
LuckyGuy




msg:745534
 10:15 am on Mar 24, 2006 (gmt 0)

Iīm able to track my visitors steps on my page - i think a lot of you can do so. So I can say they came from xyz to me and visited pages abc...

Now there are three sences.

#1 I think my side is best of all but it isnīt and therefor google donīt rank me - lets not follow this further

#2 I get a lot of visitors a day from google. let say 1000. From this 100 visitors about 80% go on and deeper into my page. Lets say they visit even more then 10 pages beginning from the entrance page.
MOst of them will buy the thing they searched for and even more.
I would say they did a search at google and found what they searched for. - Good search results

#3 I get a lot of visitors a day from google. Lets say about 1000. Only 10% of them go deeper into my page. Not even 5 pages they do visit. Probably they will not buy anything.
I would say they did a search at google and didnīt find what they are looking for. - Maybe good search result but not for this keywords.

What has google to do in case #2:
Now this (my) page is in top position google has to determine if this side is spamy or keywordstuffed....
If its ok - the ranking is ok.

What has google to do in case #3:
google has to figure out why this side is probably ok but not for this keywords. Is it spamy or something else? The side has to be reranked.

Since Jagger I see this behaviour of google in a regular cycle to rank my side from case #2 over to case #3 and then it suddenly is completly gone. But only to come back for case #3 upgoing to case #2.
This cycle remains about 2-3 weeks. On Big Daddy the phenomenom is even strong as on non-BD.

If Iīm able to see good results in case #2, why doesnīt google do? They have the ability to track the users behaviour by their toolbar. So they should see the same things?

Sorry for my regular school english....


 

treeline




msg:745535
 1:04 am on Mar 25, 2006 (gmt 0)

It's not clear how much they use toolbar data yet. Once they clearly do, webmasters will setup scripts to deceive it. Works for Alexa.

They do have people employed to check samples of their index for spam. A copy of the instruction book for doing this has been published on the web, look around for it. They are primarily looking for bad sites, either not really about what they claim to be or using disapproved techniques, as opposed to dicriminating between the better of two bona fide widget sites.

tedster




msg:745536
 1:41 am on Mar 25, 2006 (gmt 0)

From time to time, the Google results page includes click-tracking urls instead of plain vanilla HTML links. Apparently they run with this for enough time to get a statistically significant measure of how the SERP performs, which link gets clicked, whether a nw search is done immediately by that user, whether that user comes right back and so on.

I'm sure they have many more sources of search quality data, but this one has oftem been observed so we know they have done it.

Seo1




msg:745537
 3:05 am on Mar 25, 2006 (gmt 0)

Who said Google can track user behavior through the toolbar?

Umm anyone seen the Toolbar transmitting any data?

If ...a big IF...If Google was looking at toolbar data what would they find that isn't known?

People surf the web randomly 80% of the time and 20% with a purpose?

Who would analyze the millions of users information?

How many employees would it take to analyze the data?

How long before the employees fell behind due to the gigabyts of data accumulated each day?

Why isn't Google more interested in measuring user queries done through it's search boxes?

And as Google knows about the Alexa Rank manipulators....would they build a toolbar, they are hoping to pull data from, knowing people will try to deceive it?

kaled




msg:745538
 12:08 pm on Mar 25, 2006 (gmt 0)

Who said Google can track user behavior through the toolbar?

Umm anyone seen the Toolbar transmitting any data?

If the PR tool is enabled, data is transmitted regarding every page that is visited. Google are open about this and yes - it has been seen, hacked and duplicated to create such things as the Firefox PR extension.

Kaled.

Seo1




msg:745539
 4:53 pm on Mar 25, 2006 (gmt 0)

Kaled

Okay I will grant you that it may track which pages you surf, though without a tracking code embded on those pages I don't see how this is possible.

Given that I need to place code on my pages for Google Analytics to work the thought that they could track through the toolbar seems a bit far flung.

However going on the premis that Google does track which pages you visit....this is hardly what I would classify as measuring user behavior.

More would need to be analyzed than just surfing to pages...things such as measuring where a user clicks or form fills a user undertakes are more of user behavior analysis than tracking pages surfed.

My thoughts.

BillyS




msg:745540
 5:30 pm on Mar 25, 2006 (gmt 0)

>>Who said Google can track user behavior through the toolbar? Umm anyone seen the Toolbar transmitting any data?
If you use the toolbar to work on your site, be careful, the toolbar reveals all those URLs you'd never want Google to find. It also returns PR, so it must be transmitting data.

>>If ...a big IF...If Google was looking at toolbar data what would they find that isn't known?
Surfing behavior. For example, how long did someone stay on a page. How many times is a page visited or return visits.

>>People surf the web randomly 80% of the time and 20% with a purpose?
Personally, I think you've got those values backwards.

>>Who would analyze the millions of users information?
I could analyze the data by myself (as could many folks). I look at 10's of millions of data records all the time.

>>How many employees would it take to analyze the data?
One employee

>>How long before the employees fell behind due to the gigabyts of data accumulated each day?
Storage is cheap, the information is valuable.

>>Why isn't Google more interested in measuring user queries done through it's search boxes?
Who says they're not interested? I'm sure they look at all the information they can get.

>>And as Google knows about the Alexa Rank
manipulators....would they build a toolbar, they are hoping to pull data from, knowing people will try to deceive it?
I wouldn't compare Google to Alexa. Alexa is just showing traffic. Google is analyzing the information. It's very easy to indentify when Alexa information is being manipulated. Don't you think Google could easily filter this information out?

To answer LuckyGuy's question:
There are endless ways to look at search quality. For example, how frequently is the #1 position clicked versus information that might appear on page 2?

Seo1




msg:745541
 5:58 pm on Mar 25, 2006 (gmt 0)

>>>>>If ...a big IF...If Google was looking at toolbar data what would they find that isn't known?
Surfing behavior. For example, how long did someone stay on a page. How many times is a page visited or return visits.

Server logs have this information already. Google knows that. Doubtful answer.

>>>>>People surf the web randomly 80% of the time and 20% with a purpose?
Personally, I think you've got those values backwards..

Well I may be wrong but I doubt they're reversed... otherwise employers would not need to monitor employee internet usage.

>>>>>>>Who would analyze the millions of users information?
I could analyze the data by myself (as could many folks). I look at 10's of millions of data records all the time.

Okay well I can't answer exagerated claims like that.

>>How many employees would it take to analyze the data?
One employee

Inane and unrealistic answer. What if the one employee is hurt in an accident for several days?

>>>>>>>How long before the employees fell behind due to the gigabyts of data accumulated each day?
Storage is cheap, the information is valuable.

Question not answered. SAN is known.Storage for some is cheap. For most it is not.

>>>>Why isn't Google more interested in measuring user queries done through it's search boxes?
Who says they're not interested? I'm sure they look at all the information they can get.

The question was ...why is Google not more interested in the user search query. Again a non answer.

There are several reasons not to iterate through data....for example webmaster forum posts...the same information is repeated ad nausem...so rereading it is a waste of time.

It is nice to 'assume' large corporations do not care about productivity.. but that would be a fairy tale like a lot of the speculation being done.

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