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Crosslinking, keyword density and Google
Crosslinking and Google
pepperfield




msg:727694
 7:09 am on Feb 14, 2006 (gmt 0)

Hi, this is my first post in Webmasterworld. I run an ecommerce site and am looking at optimizing my site to appease my #1 customer, Google.

I built an extensive glossary of definitions of all the ingredients of my products. I also have lots of original content and am thinking about crosslinking my content keywords to my glossary definitions. I can literally take one category page and find 50+ keywords to link to the glossary. Will this crosslinking help with SEO? Will it help with keyword density?

 

neuron




msg:727695
 9:10 am on Feb 14, 2006 (gmt 0)

Hey pepperfield, Welcome to WebmasterWorld.

First of all, your #1 customer is NOT google, unless you are making most of your money on your site from Adsense, in which case, your post should progably belong to the Adsense forum.

Crosslinking is generally referred to as the act of linking several sites together that are all controlled by the same webmaster, not linking within one's own site, which is generally referred to as "internal linking".

Anyway, the answer is in ratios and threshholds. You need to have certain ratio (speculation about what that ration may be is welcome) of internal links to external links.

For instance, you might have the best and most informative site about widgets anyone's ever seen, but if you don't have links from external domains, your site will get little attention. The more links you get from sites you don't control the better your site will do in the rankings. If you already have lots of links from other domains, then the structure of your internal linking can make all the difference in the world.

sugarrae




msg:727696
 1:44 pm on Feb 14, 2006 (gmt 0)

The real question is, will linking to these glossary definitions help your user. Also, if you run a true e-commerce site where you are selling something, will sending users to informational pages benefit you most.

>>>I can literally take one category page and find 50+ keywords

I wouldn't recommend doing that, even if from a usability standpoint only. Who wants to read something with 50 links in it? It will look cruddy.

I'd say if you want to link internally to your directory, pick a few of the main words from each article - or some of the words you think users may not understand and link those to the glossary definitions. If an article is 600 words, it shouldn't have 30 links to definitions.

Also, you have to assume the majority of your site visitors know something about the topic and won't need numerous definitions.

By the by, Welcome to WebmasterWorld [webmasterworld.com]

pepperfield




msg:727697
 5:54 am on Feb 15, 2006 (gmt 0)

Great answer, folks and thanks for the welcome.

What if I linked keywords on my product page to my glossary and did not appear as if they were being linked. I mean it would appear as regular text rather than being underlined, italics or in bold? The only way someone could tell would be if they put their cursor over it. Would the results of this linking help with SEO? And yes, you're right, Google is not my #1 customer, however, they are my #1 drivers of new traffic.

cheers in advance for your replies.

Fall




msg:727698
 10:18 am on Feb 16, 2006 (gmt 0)

The only way someone could tell would be if they put their cursor over it.
You can change that as well if you want to. You can set the cursor style with css.
I tend to double-click words (which selects them) in a text as a visiual guide when reading, and if they are invisible links, I would be very annoyed. So you should probably add some javascript on the links that disables them as well, so only serach engines see them as links.
But I can't comment on whether this would benefit you or not.

Rollo




msg:727699
 8:59 am on Feb 17, 2006 (gmt 0)

What if I linked keywords on my product page to my glossary and did not appear as if they were being linked

Rule number one in Google is build site for users, not search engines. Though I don't always buy this, having page after page of indiscriminent and largely hidden links linking to the same glossary pages doesn't seem useful to users and isn't the best plan for the search engines either. The more links you have on a page, other things being equal, the less powerful each link is. It's better to target certian key pages for certian keywords and build internal and external links accordingly.

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