Does anyone here have any experience as to what google looks at when producing localised results. Are it the domain name servers, the place where the domain name is registered, or where the server is located?
I'm increasingly worried about this localisation. It has gotten worse since the last update and for most terms I'm getting less relevant results on google.be because google feels it needs to sneek in some geo-closer results. And if I want any chance at getting top results for the American market too I need to address the issue.
Localization looks at server location, TLD, website location, where user search query originated, any on page geo targeting tags, local keywords in search query, and probably a few things I am missing.