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Do visitors from Google Images convert?
malasorte




msg:724114
 11:27 pm on Dec 17, 2005 (gmt 0)

Hello all,

Starting from today my site gets a lot of visitors from Google image search. From your experience, do this type of visits convert into quality clicks or this is just a way to burn my bandwidth and get lots of untargeted cliks?
For now I'm not seeing a significant increase in number of clicks.

Thanks

 

NoLimits




msg:724115
 2:44 am on Dec 18, 2005 (gmt 0)

Thus far - I have not been able to monetize them well.

They are unfortunately the only thing on my primary site that Google hasn't made "supplemental"... I'm thinking about blocking G from the images.

Staffa




msg:724116
 10:39 am on Dec 18, 2005 (gmt 0)

After several years of allowing images to be indexed, some time ago I banned all bots to index them.

For me, visitors arriving via image search turn out to be merely window shoppers (just looking at the pictures) as opposed to potential customers.

RockyB




msg:724117
 12:43 pm on Dec 18, 2005 (gmt 0)

I have one page with gets 1/2 my traffic, purely because of Google Traffic Search. With well placed Ads, I can get 3-4% CTR. So not great, but not particularly awful for untargeted traffic.

lammert




msg:724118
 1:41 pm on Dec 18, 2005 (gmt 0)

Visitors via Google image search convert awful on my sites. In most cases they are looking for images only, ignoring the site content. Most of them just load the page where the image is located but don't browse any further.

DamonHD




msg:724119
 3:18 pm on Dec 18, 2005 (gmt 0)

Hi

My main site is a image/multimedia gallery, so I am pleased that the majority of my inbound traffic is from Google Image Search, and has been for so long as it (GIS) has existed.

I get reasonable conversions (about the same as from other sources, including AdWords and other paid sources), though low CTR compared to some sites. Note that I count a "sticky" user as a conversion.

Not loads of money but enough for me to expand my sites.

Rgds

Damon

SEOPTI




msg:724120
 4:08 pm on Dec 18, 2005 (gmt 0)

No, stop Google images from indexing your sites, they are eating up bandwith for nothing.

tedster




msg:724121
 4:13 pm on Dec 18, 2005 (gmt 0)

It depends very much on what the site offers. One of my clients offers "decor" products where visual appeal is almost 100% of the selling point. Their Google image traffic is an important source of revenue, and I get the sense that people intentionally use Google images to comparison shop.

Another client offers a consulting service in a manufacturing discipline. For them so far, image search never brought in a new client that we know of.

ken_b




msg:724122
 6:15 pm on Dec 18, 2005 (gmt 0)

My site was basically built around a large photo gallery, so image search is important to me, and generates a big share of my traffic.

But like a lot of image galleries, the visitor may not be actually looking to buy anything. Sometimes they are actually looking for images, prints, posters, etc, none of which I sell.

But I do have ads on the site and a modest number of visitors click the ads on any given image page.

What has worked well for me is providing links to pages about stuff some percentage of visitors coming in through image searches might be interested in, and putting ads on those pages that they are more likely to click.

As a side note, because my images get "borrowed" at a fairly high rate, I decided to label most of them with my url. Those "borrowed" images appear to generate a pretty decent level of fairly targeted traffic. Basically I turned the images themselves into ads for my site.

That might be harder to do with an image that comes from a product description page, but it might be worth giving some thought as to how to make it work in that situation.

texasville




msg:724123
 6:50 pm on Dec 18, 2005 (gmt 0)

I don't know if my two cents will help but I do sites for small businesses and service companies. We don't do adsense or advertising programs.
The hits we get on our images from google usually do not go thru our sites according to the path logs. For one reason or another they are JUST looking for the image.

OptiRex




msg:724124
 9:31 pm on Dec 18, 2005 (gmt 0)

My site was basically built around a large photo gallery, so image search is important to me, and generates a big share of my traffic.

Likewise...we directly sell niche construction products in full container loads (FCL) and also have a directory site with all those images in it together with technical details etc.

This gives the international, national and the local supplier the chance to advertise on our sites their availability of those products.

It has also had the knock-on effect of trade FCL buyers of actually locating ourselves simply since we are 95% #1 in the SERPs and well represented in image searches.

On a personal note I'd rather see other sites using our professionally optimised images rather than some of the strange things they are doing at present!

SEOPTI




msg:724125
 11:15 pm on Dec 18, 2005 (gmt 0)

Most images on the Google image search are adult images, so I would not even bother.

topsites




msg:724126
 8:24 am on Dec 19, 2005 (gmt 0)

To me, it's a bit like looking at a Chevrolet from the Ford Dealership across the street...
You want the Chevy, then cross the street.

So...
You want to look at my content, you come to my site.
You want to download my content, you come to my site.
You want to copy my content, you want to distribute it world-wide, please by all means but come to my site.

You want to search for my content, a text link with a description is the fastest loading, dynamic, interactive data I can provide. One click is all it takes, but for everything else you may need, you will need to visit my site.

stinkfoot




msg:724127
 9:06 am on Dec 19, 2005 (gmt 0)

Visitors from google images imo are just waisting your resources.

If I am looking through pictures of large root vegatables, am I more likely to by some from a site I have never been to before because I like the look of the picture?

Personally in my market place I would say no, they dont convert well. If I were serious about byeing a carrot I would look for carrot shops not pictures of carrots.

User-agent: Googlebot-Image
Disallow: /

bumpski




msg:724128
 11:27 am on Dec 19, 2005 (gmt 0)

I'm fortunate enough to have an image from one of my sites that displays at the top of the SERPS for a popular search term. This is rare I know, but this image has been on top of these SERPS for this term for more than a year now.

This image is the number one source of hits to my site and while the landing page does produce some earnings there is a follow up page that produces quite a bit more. In fact this month it is the number one Adsense earnings producer for my site(s).

The topic is one that many worldwide would research and the image at the top of the SERPS is way better than having a number one ranking position. I'm sure the image is exactly what a person investigating this topic would be drawn to.

How or why Google chooses to display these sample images on top of the SERPs I still have not been able to detemine, but I keep trying to generate images that get hits for the many varied topics at my site(s). I think Google may actually have set these image samples up manually or perhaps it's keyed on the number of topical searches in both the text and image databases.

I just wish I could make more earnings from this topic!

Lipik




msg:724129
 3:04 pm on Dec 19, 2005 (gmt 0)

All images on my (content)pages are small (200 px wide).
If you want to see them bigger you 'll have to click on it, and they appear in 600 px wide on another page containing : the picture, some info about the picture and an Adsense ad.

The ctr on these 'photo-pages' is not as big as my content pages, but afterall this way more pages are indexed and generate visitors.

This way I do receive visitors over picture search and normal search becouse there are no pages with only a picture.

webdude




msg:724130
 5:09 pm on Dec 19, 2005 (gmt 0)

tedster wrote
It depends very much on what the site offers. One of my clients offers "decor" products where visual appeal is almost 100% of the selling point. Their Google image traffic is an important source of revenue, and I get the sense that people intentionally use Google images to comparison shop.
Another client offers a consulting service in a manufacturing discipline. For them so far, image search never brought in a new client that we know of.

I agree wholeheartedly. The question should be converting what? If you are talking converting to cash, I doubt anybody looking for something to buy would be searching the G image db to find a product. It's not where I would go.

Converting to visitors? Definitely would work depending on the site. I have an image db of a hobby with thousands of photos sent in by other enthusiasts. I gets a lot of hits from the G image search. People will usually peruse many images on my site from that referral. It works for me.

Converting to members? Sometimes. Not as high as I would like. A few actually converting to members after perusing the image db.

moishe




msg:724131
 8:11 pm on Dec 19, 2005 (gmt 0)

My number one referer is Google Images (place specific travel site), mostly people looking for beach pictures. I recently added a script to my page to break out of the Google Image search framing and clicks on my Adsense ads have gone up significantly since then....

RedWolf




msg:724132
 10:01 pm on Dec 19, 2005 (gmt 0)

They do fairly well for me. Not as good as Adwords or regular search, but better than many other search engines. I think a lo has to do with what your site is designed to do. If it is just a way to get people to click on ads, I don't think you will do very well with them. My primary site sells very unique widgets and these can be seen in the images compared to all the conventional and mass market stuff that shows up for the search terms. It also helps that I almost always have one or more pieces in the first page of image results on my key terms.

hairycoo




msg:724133
 10:46 pm on Dec 19, 2005 (gmt 0)

I have a travel site and my pics (with URL on them) are some of the best ones on the net of the destination (aren't I modest ;).

I've paid close attention to the logs and the number of places they ended up on thanks to their viral nature is huge.

Sure, some will crop the URL out but the vast majority won't and that's free advertising. A bit hard to track the resulting type-ins, though.

For the right type of site, photos work :)

Rodney




msg:724134
 11:01 pm on Dec 19, 2005 (gmt 0)

The question should be converting what? If you are talking converting to cash, I doubt anybody looking for something to buy would be searching the G image db to find a product. It's not where I would go.

Actually, one of our sites sells a product and thanks to the stats from analytics, the google images search users are actually converting to buyers looking for a particular product.

zeus




msg:724135
 11:04 pm on Dec 19, 2005 (gmt 0)

its maybe worth 1/4 -1/5 as a listing on google search

interpreneur




msg:724136
 2:17 am on Dec 22, 2005 (gmt 0)

Traffic is traffic, be creative and figure out how to monetize it ;) As already stated in this thread, figure out how to break out of the frame, and maybe show specific ads based on the search keywords.

I wish I could get half the google image traffic you guys say you're blocking.

grandmac




msg:724137
 3:35 am on Dec 22, 2005 (gmt 0)

Stinkfoot,
You posted this in your message "User-agent: Googlebot-Image
Disallow: /"
Where would one put this and does it need anything added to it to block Google from harvesting images from one's site?

Thanks,
Carol

topsites




msg:724138
 8:03 am on Dec 22, 2005 (gmt 0)

It does consume resources when you have a few gigs of images in a gallery... That, and in the past I didn't see much better conversion than from a ppc and this had me quite frustrated. Free traffic or not, I don't want a few 100,000 data requests of nothing because I can create those myself with a script, for all the worthlessness trash traffic holds.

However, I gave this subject some careful thought and decided to:

1) Remove the Googlebot image gallery block from my robots.txt, once again allowing indexing.
2) Install the frame-buster on my gallery's header file.

Yes, I think this is a good solution guys, thanks for mentioning it.

topsites




msg:724139
 4:55 pm on Dec 22, 2005 (gmt 0)

Oh, there is one thing...

The bit about installing a frame-buster has been referenced from the blackhat SEO side of things...

Whether it is a blackhat technique or not I can not say for sure, but I thought I better mention it so folks are at least aware of the fact that blackhats certainly are not afraid of using this technique themselves.

As for me, I'm keeping the frame buster. It doesn't interfere with google until someone clicks the link to see the image 'full' size, at which point I feel it is fair the visitor leave google and come see the image as it is hosted and where it is hosted, but that's just me.

ken_b




msg:724140
 5:03 pm on Dec 22, 2005 (gmt 0)

Black, white, shades of grey.....

Framing other folks sites seems like it could be more blackhat than using a frame buster to avoid having your site franmed by others.

Maybe that's just me.

NoLimits




msg:724141
 5:05 pm on Dec 22, 2005 (gmt 0)

My new perspective on frame busters is that they are not black-hat unless you disable the back button.

It's still a pain for them to have to hit it twice to get back - but I agree, once they've opted to view OUR images in full size, they should become OUR visitor... Google is lucky to be able to even display small sized image previews - let alone frame our sites for the duration of the visit.

Staffa




msg:724142
 5:08 pm on Dec 22, 2005 (gmt 0)

interpreneur "Traffic is traffic"

Not always, image search is also a major resource for people looking for images to link to, ie hotlinking.

Genie




msg:724143
 11:54 pm on Dec 24, 2005 (gmt 0)

I was going to mention hotlinking too. That's the reason I've barred bots from my images.

This 47 message thread spans 2 pages: 47 ( [1] 2 > >
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