Msg#: 32228 posted 5:41 pm on Nov 28, 2005 (gmt 0)
I make following search: [google.com...] Below result #1 (netflix.com) I see following links: Investor Relations - Contact Us Affiliates - Browse Selection all linking on to relevant subpagees on netflix.com
Ok, I got some ideas now (but somebody must know for sure):
1. Google predicts step #2 the user will take after entering the site in question (using toolbar data). I.e. you search for "netflix" (google then knows from toolbar data that a certain percentage continues to "Browse Selection" - and then shows that link in order to improve the user experience.
2. Google recognizes sub sites that get high rankings on the same keywords shown in (Less likely)
Msg#: 32228 posted 8:54 pm on Nov 28, 2005 (gmt 0)
Are these shortcuts desirable? I have seen following at two searches "Join Now" and "Sign Up" - I do find that desirable for my own sites as well as my customers site. Some scenarios - I'll guess - are undesirable!